Alina MakarovaAuthorAlina is a Digital Marketing Consultant at Capgemini. The latest from Alina Your Guide to Waterfall Segments in Salesforce Marketing Cloud EngagementBy Alina MakarovaFebruary 11, 2026 What Does Data Cloud Have That Marketing Cloud Engagement Doesn’t?By Alina MakarovaSeptember 22, 2025 Your Guide to Daylight Saving and Time Zones in Marketing Cloud EngagementBy Alina MakarovaJune 25, 2025 Salesforce vs. Braze vs. Klaviyo: Comparing Marketing Automation ToolsBy Alina MakarovaMay 16, 2025 What Google’s Cookie Reversal Means for CDP and Data Clean RoomsBy Alina MakarovaMay 14, 2025 Salesforce Personalization vs. Marketing Cloud Personalization: Key Differences ExplainedBy Alina MakarovaApril 22, 2025 Your Boss Has Bought Salesforce Marketing Cloud – What Next?By Alina MakarovaFebruary 21, 2025 Is This the End of Marketing Cloud (ExactTarget)?By Alina MakarovaFebruary 07, 2025 How to Plan Your Salesforce Data Cloud Use CasesBy Alina Makarova & Julie MarquesDecember 04, 2024 Golden Record, Key Rings, Buckets: Understanding the Differences in Data Cloud TerminologyBy Alina MakarovaNovember 13, 2024 1 2 Next »
Your Guide to Waterfall Segments in Salesforce Marketing Cloud EngagementBy Alina MakarovaFebruary 11, 2026
What Does Data Cloud Have That Marketing Cloud Engagement Doesn’t?By Alina MakarovaSeptember 22, 2025
Your Guide to Daylight Saving and Time Zones in Marketing Cloud EngagementBy Alina MakarovaJune 25, 2025
Salesforce Personalization vs. Marketing Cloud Personalization: Key Differences ExplainedBy Alina MakarovaApril 22, 2025
Golden Record, Key Rings, Buckets: Understanding the Differences in Data Cloud TerminologyBy Alina MakarovaNovember 13, 2024
