Microsoft Excel vs. Google Sheets: Which Is Better for Salesforce?
Comparing two prominent spreadsheet tools is a good way to learn what steps are involved in preparing data for Salesforce import. Which one has more features, which one is...
The Latest From Robert
Integrate Google Analytics 360 With Marketing Cloud to Manage Ad Spend
Increasingly, customers are demanding great digital experiences from brands across all their interactions. And with eCommerce growing exponentially, the evolution of the digital landscape means brands are increasingly turning...
Using Salesforce Integration with the New Google Analytics 4 (GA4)
With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...
Leveraging Buyer Behavior in Salesforce Marketing Automation
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not altered significantly, in the past two...
Laying a Marketing Ops Foundation (from Zero to Success)
In order to launch a new Salesforce consultancy from scratch, you must have a marketing and branding strategy in place. The brand and message are the cornerstones of every...
