True mROI: Pushing the Boundaries of Marketing Measurability
How much did marketing activities contribute to the sales pipeline? For every dollar spent on campaigns, how much is gained in profit? Does the marketing team justify its existence?...
Jaime Lopez
Author
Jaime López is an expert in data-driven marketing, with an emphasis on B2B megadeals. Jaime holds a M.Sc. in Energy Engineering from the Technical University of Madrid and has pursued further graduate studies in Machine Learning and Data Science (Stanford University, MIT).
Jaime has an international track record in creating value for innovative companies, from developing pricing optimization algorithms for solar PV plants to a stint as CMO of a Silicon Valley drone firm. Jaime has spent the past 6 years at the Finnish industrial conglomerate Wärtsilä, where he currently heads the data-driven marketing practice. Recently, his team has leveraged machine learning to prove causality between measurable marketing and hundreds of millions of euros in revenue.
Jaime has been inducted into the founding class of Salesforce Marketing Champions as one of the top Pardot experts.
