I can’t begin to tell you how many companies I’ve walked into that were using their expensive Marketing Automation platform (MAP) like an Email Marketing tool – think MailChimp*,...
Henrik has had a significant run in B2B Marketing Automation as a Freelance Consultant – 8 years and counting! He has hands-on, certified experience with Salesforce, Salesforce Pardot and...
Introduction The number one reason organizations fail at implementing marketing automation The number one reason organisations fail at implementing marketing automation is because they skip over strategy. Going straight to...
