HubSpot vs Pardot – What are the Differences?
Salesforce Pardot or Hubspot? If you’re searching for a marketing automation platform, chances are you’ve run into these two marketing automation tools. These tools target the same space in...
The Latest From Henrik
3 Reasons Your Marketing Automation Platform Became a Glorified Emailer – and What to Do About It.
I can’t begin to tell you how many companies I’ve walked into that were using their expensive Marketing Automation platform (MAP) like an Email Marketing tool – think MailChimp*,...
4 Marketing Automation Tips for Events from a MarTech Veteran
Henrik has had a significant run in B2B Marketing Automation as a Freelance Consultant – 8 years and counting! He has hands-on, certified experience with Salesforce, Salesforce Pardot and...
Strategy First: The Key to Successful Marketing Automation Implementation
Introduction The number one reason organizations fail at implementing marketing automation The number one reason organisations fail at implementing marketing automation is because they skip over strategy. Going straight to...
