How can you measure CRM data quality? What are the ‘go-to’ ways to prevent poor data quality, and fix the issues once they appear? If you are like most...
Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning over twenty years, he is globally recognised as an email & data expert and thought leader.
As Validity’s VP for Customer Engagement (International), Guy continues to explore his passion for email and data, sharing learnings with his clients to maximise their program value, speaking at flagship events, and producing fresh and insightful thought leadership content.
Outside of work, Guy has had long-term involvement with the Data & Marketing Association (DMA), currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!