A growing list of CRM (Customer Relationship Management) integrations and manual entry sources feeds new records into your database, making duplicate record management a challenge. Although your data will never be perfect, duplicates can poison processes once they go further into your org.
Salesforce MVP Amber Boaz knows this better than most. Fortune 500 organizations, startups, and nonprofits look to her for advice on streamlining their processes. In this episode with Olivia Hinkle and Guy Hanson from Validity, Amber shares pro tips and tricks on how (and when) to dedupe your CRM.
Tune in to learn:
- The impact of data quality on your sales and marketing funnel.
- How to save time deduping and standardizing data.
- How to measure success with free tools and premium options for maintaining data quality.
Save your spot today!
Are you headed to Salesforce’s Dreamforce event this year? Do not miss this episode to hear Validity customers share their data journeys, as well as how to get your hands on a special gift from Salesforce Ben and Validity.