[sc_embed_player fileurl=https://www.salesforceben.com/wp-content/uploads/2018/05/speech_20180527112016871.mp3] Length: 3:10 For months, Salesforce (and Pardot) users have been anxiously biting their fingernails over GDPR. Not only is GDPR a large burden for Marketing and...
Unless you have come across one before, the words ‘Data Management Platform’ are vague and don’t tell you a whole lot. I know it didn’t give me much information...
Resolutions: some people love them, some people can’t stand them; regardless, New Year is a great opportunity for the metaphorical ‘clean slate’. The point is to lay out the...
Archiving can cause confusion and stress, often neglected until the last minute. Deleting prospects, automations, and marketing assets is time-consuming and not against a marketer’s nature, but here’s a heads...
The MarTech news stream is saturated with ‘top trends for 2018’ posts. This post brushes past the often quoted trends, and instead compiles trends that are specific to the...
The Spring ’18 release notes are hot off the press – all 437 pages of them. When it comes to new Spring ‘18 features for B2C Marketers, there are multiple...
