The World of #AwesomeAdmins – Working Habits, Salaries and the Culture of Being a Salesforce Administrator

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Firmly established as the market leader in cloud CRM technology, the popularity of Salesforce has exploded in the last few years. The job ecosystem in Salesforce has never been richer, with more Salesforce Certified Administrators populating the talent pool in 2018 than any other role.

While becoming a Salesforce Administrator is often an entry route into the world’s number one CRM technology, this role is among the most diverse and challenging of all positions across the Salesforce ecosystem. Given this scope, it can be difficult to get to grips with the type of work you should be expected to do, the credentials you’ll benefit from gaining, and how much your work is worth.


Using findings from the 2018/19 Mason Frank Salary Survey, here is an exploration of the working habits and culture of Salesforce Administrators, with research into what you can expect to earn as you progress through your career, whether that’s strengthening your position as an #AwesomeAdmin or moving to another role within Salesforce.

How gender diverse is the Salesforce Admin community?

Did you catch the Salesforce for Admins Keynote at Dreamforce 2018? Salesforce co-founder Parker Harris revealed in the session that 48% of the Salesforce Admin community are women, which is the highest representation of gender diversity across all Salesforce roles.

For perspective, just 32% of respondents to Mason Frank’s independent Salesforce survey were women, which suggests the composition of Salesforce Admins is around 16% more gender diverse than the industry average.

How much experience do Admins have on the Salesforce platform?

The average Salesforce Admin who responded to Mason Frank’s survey had 11 years of total work experience spanning their career, but had been working with Salesforce technology for just over three years. However, experience working with Salesforce ranged from one year to seven years, demonstrating that career longevity exists on the Admin route and it is not merely a ‘stepping stone’ role.

In terms of product proficiency, more Admins reported experience using Sales Cloud than any other individual product. This is no surprise, however, given that Sales Cloud is the cornerstone of the Salesforce business suite. In what may spell the end of Salesforce Classic, 69% of Admins reported using Salesforce Lightning. Interestingly, just 25% used Marketing Cloud, which may identify an opportunity for Admins looking to specialise in a standalone product.

Where do Salesforce Admins work?

Salesforce Administrators play a vital part in any Salesforce project, and given the diversity of the job role, their skills are utilised by Salesforce partners, customers and ISVs. In Mason Frank’s survey, 30% of Admins reported working at a consultancy/agency, while 30% work in the IT services industry. The average respondent also benefits from two remote working (or work from home) days a week, indicating the flexibility of Salesforce and its partner ecosystem in particular.

Is it worth getting certified as a Salesforce Admin?

Salesforce is a massive proponent of its certification structure, not only for improving platform expertise but also to increase earning potential—Mason Frank’s survey indicates that 39% of respondents across all roles reported an increase in salary after becoming Salesforce certified, while this was the case for 33% of Salesforce Admins.

Unsurprisingly, the most popular certification among Salesforce Admins was the Salesforce Certified Administrator credential (77%), followed by the Platform App Builder certification (29%) and the Certified Advanced Administrator credential (19%). Given the value of certification to a professional, you may be surprised to learn that 23% of Salesforce Admins who responded to Mason Frank’s survey reported not holding a certification.

How much do Salesforce Admins earn?

Now you know what the average Salesforce Admin looks like, where they work, how experienced they are and what credentials they hold, it’s now time to find out how much they earn!

As you would expect, the two greatest influences on salaries for Salesforce Admins are level of experience and geography. For example, the average junior-level Salesforce Administrator in Austin Texas earns $92,472, while the same professional in San Francisco would earn $110,000. Take into account cost of living and the demand for talent in the local area, and you have an answer as to why these salaries deviate so much.

Here is some salary information at a glance for some of the major countries utilising Salesforce technology.

*According to the 2018/19 Mason Frank independent Salesforce salary survey

Takeaways from these findings

The majority of Salesforce Administrators are working from a Salesforce partner at a business or IT consultancy, are a Salesforce Certified Administrator, and have three years of experience on the Salesforce platform. Those who are accessing the higher earning potential have also completed their Platform App Builder certification or Advanced Administrator certification.

Interested in learning more? Download the 2018/19 Mason Frank Salary Survey in full for a complete exploration of professionals working in the vibrant and ever-growing Salesforce ecosystem.

3 thoughts on “The World of #AwesomeAdmins – Working Habits, Salaries and the Culture of Being a Salesforce Administrator

  1. Avatar

    The US salaries are way off.
    There’s no way on earth those salaries are real.
    For a junior level the most the avg us salary would be $60,000 at the most.

  2. Avatar

    Would you mind attributing this data point “Salesforce co-founder Parker Harris revealed in the session that 48% of the Salesforce Admin community are women, which is the highest representation of gender diversity across all Salesforce roles.” to the source, which was 10K Advisors? Happy to share the report with you to show the data source. Thanks.

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