Our friends at Macram Digital have made a great infographic which explains the Lifecycle Reporting in Pardot from a business perspective.
We should never lose sight of the fact that Marketing Automation has to lead to commercial impact, or why even have the tool in the first place?
That’s what this particular report shows – how Prospects progress through the funnel until they reach the sale. This is one of the ‘wow’ factors of Pardot that grabs people’s attention.
That’s enough from me. Here’s the top-notch infographic Macram Digital have created: