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Checklist for Salesforce Marketers at Dreamforce: Sessions, Meet-ups, and More!
1 month ago by Lauren MetcalfThe Drip

Checklist for Salesforce Marketers at Dreamforce: Sessions, Meet-ups, and More!

Not long until Dreamforce starts! As Salesforce’s flagship conference, Dreamforce is the highlight of the year for many professionals in the ecosystem. And even if you’re not attending in...

The History and Future of Salesforce Data Cloud
1 month ago by Lucy MazalonArtificial Intelligence

The History and Future of Salesforce Data Cloud

Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). Data Cloud could be described as the ‘Holy Grail...

Boost Pardot (Account Engagement) With These 12 Apps
1 month ago by Lucy MazalonThe Drip

Boost Pardot (Account Engagement) With These 12 Apps

Pardot (Account Engagement) has many strengths – from powerful email campaign automation with Engagement Studio, to a close alignment with Sales Cloud. But for some organizations, there will come...

Winter ’24: Hottest Account Engagement (Pardot) Updates
2 months ago by Lucy MazalonReleases

Winter ’24: Hottest Account Engagement (Pardot) Updates

The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users.  This release features a desired capability...

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