Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling the Pardot Lightning app – these...
Pardot (Account Engagement) made changes to the license editions they offer back in Summer ’18. Not only were the packages renamed, but there was also a leap in the...
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot marketing assets – including emails, email,...
Salesforce Campaigns have existed since the dawn of time, but have been receiving more attention now that Pardot (Account Engagement) is growing more tightly integrated with this Salesforce object....
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