The Salesforce Marketing Personalization Scale
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing...
How to Build a Solid Martech Stack With Pardot (Account Engagement) + Salesforce
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being drowned in overlapping tools that have...
Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails
Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build has been a sprint or a...
Marketing Cloud Administrator Certification Guide & Tips
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in the Marketing Cloud suite. This guide...
