8 Account Engagement (Pardot) New Year’s Resolutions 2023
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is...
10 Ways to Explain Salesforce Marketing Automation To Anyone
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities that are involved in the actions...
Top 10 Posts of 2022: Marketing Edition
It’s time for the Salesforce Ben team to reflect on the past year. As always in the Salesforce ecosystem, the past year has had its fair share of twists...
ChatGPT: What it Means for Salesforce Marketers
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world by storm. The scope and potential...
