Merge Prospects in Pardot (Account Engagement)
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in...
6 School Skills To Reapply as a Salesforce Marketer
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current...
The Trouble With Lead-Based Marketing KPIs (and How it Impacts Salesforce)
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on...
Pardot Email Deliverability and Compliance: 23 Things You Should Know
Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast topic, with many factors working together...
