By opting for the right CDP, your organization will become more resilient, enabling you to personalize the messaging throughout the customer journey. However, there are many factors, including AI...
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B testing is for list emails*. The...
Who doesn’t love a meme? You certainly won’t hear us saying that here at SFBen! One app-enterprenuer-meme-creator who is giving us a ‘run for our money’ is Mounir Nejjai,...
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing...
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