Connecting email to in-app experiences has been a challenge marketers have been tasked with solving. The disconnect exists because email – creation, delivery, tracking – is managed on one platform, and customer apps on a separate platform.
How can you connect the data mobile user journey to your marketing automation platform, that’s powering email journeys and communications to other channels?
Enter Adjust, a mobile marketing analytics platform that measures and analyzes where app users are coming from, and how they interact with the app once it’s installed. Adjust has just announced their integration with Marketing Cloud Email Studio, meaning that in-app insights that Adjust captures can be synced to SFMC and enable marketers to make data-driven optimizations to their email journeys.
This is possible thanks to their ‘deeplinking’ technology:
Other unique benefits include:
- Enabling customers to add mobile and Connected TV (CTV) data points to their user journey — all in one place — and tackle the challenges of subscription attribution with Subscription Tracking.
- Track re-engagement from push notifications.
- Making analytics actionable by automating campaign workflows.
- Protecting marketing budgets against mobile performance ad fraud.