Pardot vs. Marketing Cloud: Key Differences
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to...
5 Things You Should Know When Starting Out With Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is your marketing automation dream tool to give you all the powers you need to reach your ideal customer, through multiple channels: email, mobile, social...
Introduction to Pardot Tracker Domains and Vanity URLs
Tracker domains in Pardot enable you to create vanity URLs that disguise your Pardot landing pages and files as your own brand. Every marketer’s goal is to create a...
Dispatch Day: 10 Pardot Email Prep Checks Before Sending
Dispatch day is the day you press ‘send’ and release your email campaign to the world. Whether the email campaign build has been a sprint, or a long slog...
Why Add the Pardot Tracking Code to Your Website? Overview of Pardot Visitor Reporting
Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display...
4 Tips for Getting Started with Salesforce Connected Campaigns
Salesforce Connected Campaigns create a relationship between Pardot Campaigns and Salesforce Campaigns, therefore align two different types of campaigns across two tools. Connected Campaigns were made generally available in...
7 Things Every Pardot Admin Must Know About Their Connected Salesforce Org
Pardot is a powerful marketing tool, that’s for sure, but there’s a lot more customisation available on the Salesforce side. This makes it unpredictable how your Pardot account will...
How to Send an Email in Pardot? A Recipe for Sending Your First Pardot Campaign
Email is the core of Marketing Automation, the real ‘bread and butter’ of B2B and B2C marketing. It’s no surprise that sending an email is often the first thing...
Strategy First: The Key to Successful Marketing Automation Implementation
Introduction The number one reason organizations fail at implementing marketing automation The number one reason organisations fail at implementing marketing automation is because they skip over strategy. Going straight to...
