Introduction to Pardot Tracker Domains and Vanity URLs
Tracker domains enable any landing pages, forms, and files hosted in Pardot (renamed Marketing Cloud Account Engagement) i.e. that you create there to have links that appear as your...
Tracker domains enable any landing pages, forms, and files hosted in Pardot (renamed Marketing Cloud Account Engagement) i.e. that you create there to have links that appear as your...
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to...
Salesforce Marketing Cloud (SFMC) is your marketing automation dream tool to give you all the powers you need to reach your ideal customer, through multiple channels: email, mobile, social...
Dispatch day is the day you press ‘send’ and release your email campaign to the world. Whether the email campaign build has been a sprint, or a long slog...
Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display...
Salesforce Connected Campaigns create a relationship between Pardot Campaigns and Salesforce Campaigns, therefore align two different types of campaigns across two tools. Connected Campaigns were made generally available in...
Pardot is a powerful marketing tool, that’s for sure, but there’s a lot more customisation available on the Salesforce side. This makes it unpredictable how your Pardot account will...
Email is the core of Marketing Automation, the real ‘bread and butter’ of B2B and B2C marketing. It’s no surprise that sending an email is often the first thing...
Introduction The number one reason organizations fail at implementing marketing automation The number one reason organisations fail at implementing marketing automation is because they skip over strategy. Going straight to...