Salesforce Marketing Cloud (SFMC) is your marketing automation dream tool to give you all the powers you need to reach your ideal customer, through multiple channels: email, mobile, social...
Tracker domains in Pardot enable you to create vanity URLs that disguise your Pardot landing pages and files as your own brand. Every marketer’s goal is to create a...
Dispatch day is the day you press ‘send’ and release your email campaign to the world. Whether the email campaign build has been a sprint, or a long slog...
Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display...
If you’re new to Salesforce Marketing Automation, navigating the Salesforce platform’s offering for marketing can be daunting. As a committed Salesforce customer or keen prospect – you have two...
Salesforce Connected Campaigns create a relationship between Pardot Campaigns and Salesforce Campaigns, therefore align two different types of campaigns across two tools. Connected Campaigns were made generally available in...
Pardot is a powerful marketing tool, that’s for sure, but there’s a lot more customisation available on the Salesforce side. This makes it unpredictable how your Pardot account will...
Email is the core of Marketing Automation, the real ‘bread and butter’ of B2B and B2C marketing. It’s no surprise that sending an email is often the first thing...
Introduction The number one reason organizations fail at implementing marketing automation The number one reason organisations fail at implementing marketing automation is because they skip over strategy. Going straight to...
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