Creating a report to see Campaigns and the Leads or Contacts that are members of Campaigns is pretty straightforward. To see Campaigns without Leads requires that you leverage a...
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the functionality provided by the Salesforce Connector...
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on...
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot (Account Engagement) is no exception. While...
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider marketing tech stack, and as a...
![Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]](https://www.salesforceben.com/wp-content/uploads/2022/12/Add-the-Engagement-Metrics-Component-See-Pardot-Campaign-Performance-Tutorial.png "Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]")
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities (engagement) happening with Pardot marketing assets...
Allow Multiple Prospects with Same Email Address (AMPSEA) is an Account Engagement (Pardot) setting that’s enabled by default, where prospects records use CRM ID as the unique identifier (versus...
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...
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