Pardot Sync Errors: Solve Your Salesforce Connector Sync Error Queue
Pardot sync errors occur when a Pardot prospect record fails to sync with its associated lead or contact record in Salesforce. Sync errors in Pardot – no matter how...
Using Multiple Pardot Accounts: 5 Potential Conflicts to be Aware of
Considering having multiple Pardot accounts for different business units? Read this first! Organisations with multiple business units and/or regions would naturally consider having more than one Pardot account. The...
Tracking your Event Marketing ROI using Salesforce & Pardot
With trade show season fast approaching, marketers should be well underway for planning their event campaigns. Now feels like the perfect time to raise the question: How do you...
Where to Import Data First – Pardot or Salesforce? PART II: Salesforce
Where should I import Marketing Data – Salesforce or Pardot? Tricky, as the answer is up for debate; you only have to ask around to soon discover there’s a...
Where to Upload Data First – Pardot or Salesforce? PART I: Pardot
Where should I import Marketing Data – Salesforce or Pardot? Tricky, as the answer is up for debate; you only have to ask around to soon discover there’s a...
5 Essential Salesforce CRM Additions to be GDPR Compliant
The GDPR (General Data Protection Regulation) has been a topic pre-occupying marketers, and urgency is rising with the enactment date fast approaching. By the 25th May 2018, organisations will...
Is it Time to Reconsider Pardot AMPSEA?
Since it was rolled out late 2016, Allow Multiple Prospects with Same Email Address (AMPSEA) it pleased some Pardot Admins, but frustrated and alluded many others. AMPSEA does what...
5 Blockages to Marketing ROI in Salesforce
Marketing Return on Investment (ROI) is a huge topic, one that I’m not going to tackle entirely. This post focuses on a specific piece of the puzzle – where...
