Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like...
ON24 is a cloud-based digital experience platform that enables users to create digital events such as webinars. With its advanced technology, ON24 ranks highly on “Platform Popularity” in G2’s...
The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users. This release features a desired capability...
One of the selling points of Pardot (Account Engagement) is its close connection to Salesforce and the core platform (CRM, etc.). This means that Pardot (Account Engagement) can leverage...
With AI featured in what seems like every Salesforce-related news coverage, it’s no surprise that we’re shedding the light on how AI can elevate social media to determine strategic...
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...
![How Salesforce and Pardot Admins Can Align [INFOGRAPHIC]](https://www.salesforceben.com/wp-content/uploads/2023/06/How-Salesforce-and-Pardot-Admins-Can-Align-INFOGRAPHIC-6.png "How Salesforce and Pardot Admins Can Align [INFOGRAPHIC]")
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce platform. This has re-emphasised the need...
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in...
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