Pardot Grading is an incredible feature for organisations to set up, because Grading sheds light on Lead quality – finally quantifying the previously subjective dimension of ‘quality’. You define...
Mailability Flags clearly show who can, or can’t, be contacted by marketing emails. It’s important to give this visibility into communication preferences on Salesforce, so you can link up...
When a Prospect first syncs to Salesforce, the Pardot Salesforce Connector will create a Lead, which then continues through your organisation’s lead lifecycle. This is known as “Pardot Reverse...
We’ve been thinking about how some businesses don’t fit the mold that’s typical for Pardot/Salesforce customers. How you treat existing customers depends entirely on how your business runs. There...
Data can flow into, and out from, your Marketing Automation tool from a multitude of sources. Although the reality for most marketers is an exhaustive list, what I can...
Engagement History reporting gives us the opportunity to build Salesforce reports based on Pardot marketing asset performance data. I will get on to the details later – but what...
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another, and arrange them into a hierarchy structure. Having ‘child’ campaigns linked to ‘parent’ campaigns is beneficial for...
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another, and arrange them into a hierarchy structure. Having ‘child’ campaigns linked to ‘parent’ campaigns is beneficial for...
The Summer ‘19 Pardot release bought us Engagement History Dashboards. This pre-made report appears on Salesforce connected campaigns, visualising campaign performance trends – your Pardot campaign efforts deserve to...
The ‘Active’ checkbox field on Salesforce Campaigns comes out-of-the-box with Salesforce. Many marketers take its existence for granted, as we get more efficient at setting campaigns up, almost on...
Sign Up For Exclusive Salesforce Salesforce News, Tips & Tricks.
No Spam, just quality content.