Free Add-Ons for Pardot and Salesforce Campaign Management
Smart marketers aim to get the most out of their marketing automation platform – after all, most aren’t cheap. As you become a power user, you will begin to...
How to Capture UTM Parameters in Salesforce
Do you know which marketing campaigns and channels are generating the majority of your leads, opportunities, and customers? What about how certain channels compare in terms of average deal...
Connectors vs. Custom Integrations – What’s Right for Your Salesforce Marketing Stack?
Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations are ready to use within a...
Create Mailability Flags in Salesforce for Communication Preferences
Mailability Flags clearly show who can, or can’t, be contacted by marketing emails. Visibility into communication preferences on Salesforce records helps to link up what’s going on in your...
Connect Marketing Cloud and Salesforce to Send Sales Team Notifications
The speed at which your sales team responds to an interested prospect is crucial for proper sales acceleration. The research department of the company InsideSales.com has found that 50%...
Marketing Cloud + Service Cloud – It’s a Match!
As a marketer, one of the best feelings is when you deliver useful content that solves a real customer issue. Throughout my experience, I have found that this is...
Customizable MQL Reporting (Beyond the Pardot Lifecycle Report)
Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in a specific period of time are...
Calculating Customer Lifetime Value (CLV) With Salesforce
Customer lifetime value (CLV) is a common metric that measures the revenue gained from a specific company once they became a customer – in other words, the total monetary...
