How much does it cost you to acquire a lead? Which marketing tactics actually resulted in successful interactions? You’ll be all too familiar that the digital marketing industry releases...
Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and when, will give you insight into...
Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there are more objects at play. Salesforce...
All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign. Campaign Member Status examples include “Sent,” “Responded,” and...
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy feature is hugely beneficial for both...
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel contributed to a prospect engaging with...
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the surface, Salesforce Campaigns may seem simple,...
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was easy, then every company would already...
![How to Create a Campaign in Salesforce [Interactive Tutorial]](https://www.salesforceben.com/wp-content/uploads/2021/12/How-to-Create-a-Campaign-in-Salesforce.png "How to Create a Campaign in Salesforce [Interactive Tutorial]")
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity closes, won revenue can be traced...
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two lead qualification mechanisms are Pardot scoring...
