Changes to Pardot Login and Salesforce Identity Licenses
You may have seen this month’s Salesforce feature retirement notice that was sent out? It notified Pardot customers of the end of life for Pardot-only Logins, February 15, 2021...
Let’s Talk About Salesforce Lead Source
Lead Source is one Salesforce field that marketers have their eye on. The most basic way to describe the Lead Source field is as a Salesforce picklist field which...
Guide to Pardot Custom Objects – What You Can and Can’t Do
Being able to extend the Salesforce data model with custom objects is one of the biggest selling points of Salesforce. Pardot custom objects are the way you sync data...
10 Rules of AMPSEA: How Pardot Matches Same Email Address Prospect Activities
Since it was rolled out late 2016, Allow Multiple Prospects with Same Email Address (AMPSEA) has pleased some Pardot Admins, but frustrated and alluded many others. Before we go...
How to Build a Pardot Email Campaign Overview Report in Salesforce
Engagement History reporting gives us the opportunity to build Salesforce reports based on Pardot marketing asset performance data (you can read the full backstory in this post). In short,...
Pardot Webinar Connectors: How 5 Webinar Platforms Integrate with Pardot & Salesforce
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, and beyond to customer onboarding. With a wide range of uses, it’s...
Salesforce Connector for Pardot v1 vs. v2: Key Differences
There are now two versions of the Salesforce-Pardot connector that are known as ‘v1’ and ‘v2’. Perhaps it goes without saying that the v1 connector predates the newer v2...
4 Ways to Create Salesforce Contact Roles (and Get Accurate Campaign Influence Reporting)
Campaign Influence is arguably one of the most underutilized parts of Salesforce. When leveraged effectively, it helps marketing demonstrate ROI and show exactly which campaigns are influencing pipeline. But...
5 Steps to Set up Pardot Connected Campaigns
If you have been using Pardot for a while you may be aware of Connected Campaigns. This feature enables marketers to connect Pardot Campaigns and Salesforce Campaigns, and so...
Questions to Ask Before Setting up New Pardot Features
You may not know that Pardot releases come 6 times a year, falling in between the main Salesforce releases (Spring, Summer, Winter). Pardot is evolving at such a rate,...
