Free Add-Ons for Pardot and Salesforce Campaign Management
Smart marketers aim to get the most out of their marketing automation platform – after all, most aren’t cheap. As you become a power user, you will begin to...
Smart marketers aim to get the most out of their marketing automation platform – after all, most aren’t cheap. As you become a power user, you will begin to...
Do you know which marketing campaigns and channels are generating the majority of your leads, opportunities, and customers? What about how certain channels compare in terms of average deal...
Pardot (Account Engagement) offers connectors that integrate third-party platforms with your core marketing automation database and processes. These ‘plug in and play’ integrations are ready to use within a...
Mailability Flags clearly show who can, or can’t, be contacted by marketing emails. Visibility into communication preferences on Salesforce records helps to link up what’s going on in your...
The speed at which your sales team responds to an interested prospect is crucial for proper sales acceleration. The research department of the company InsideSales.com has found that 50%...
As a marketer, one of the best feelings is when you deliver useful content that solves a real customer issue. Throughout my experience, I have found that this is...
Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in a specific period of time are...
Customer lifetime value (CLV) is a common metric that measures the revenue gained from a specific company once they became a customer – in other words, the total monetary...
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