Out of all of the Salesforce Clouds, you’re likely most familiar with Sales Cloud – after all, the marketing-sales lead hand-off and/or account-based marketing requires tight alignment between teams...
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own custom components, or replicate a component...
Email authentication enables your organization to send emails safely. It helps recipient email servers identify if an email sent from a real account and sender is authentic and not...
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
Pardot (Marketing Cloud Account Engagement) has been historically standalone from the core Salesforce platform. Over the past few years, however, Pardot has been moving across to the core Salesforce...
If you have been tasked with tracking revenue operations metrics, you may be thinking where do I start? You may relate to this person who sent us at SFB...
Salesforce formula fields enable you to display and leverage a great deal of new, untapped information that already exists within your records. Formula fields in Salesforce allow you to...
There are many handy Salesforce features that don’t get the credit they deserve. Salesforce Calendars is one tool that gives you the ability to turn any Salesforce object into...
Technical debt has become quite the buzzword over the past few years with Salesforce orgs becoming increasingly complex, and teams being asked to deliver at a faster pace. Technical...
![Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]](https://www.salesforceben.com/wp-content/uploads/2022/05/Add-the-Engagement-Metrics-Component-See-Pardot-Campaign-Performance-Tutorial-1024x576-1.png "Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]")
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all activities (engagement) happening with Pardot marketing...
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