5 Steps to Set up Pardot Connected Campaigns
If you have been using Pardot for a while you may be aware of Connected Campaigns. This feature enables marketers to connect Pardot Campaigns and Salesforce Campaigns, and so...
Questions to Ask Before Setting up New Pardot Features
You may not know that Pardot releases come 6 times a year, falling in between the main Salesforce releases (Spring, Summer, Winter). Pardot is evolving at such a rate,...
12 Pardot Connected Campaign Gotchas
Connected Campaigns enable marketers to connect Pardot Campaigns and Salesforce Campaigns, putting an end to standalone, disjointed campaigns in each system. Once completed, new Salesforce Campaigns will be automatically...
9 Salesforce System Quirks Every Marketer Should Know
Salesforce is a powerful and flexible CRM – as we know! With the intricate data model, and the flexibility to customise, come system quirks. ‘Quirks’ are features or details...
Complete List of Pardot in Salesforce
Saying ‘Pardot in Salesforce’ can mean many different things. We could be referring to Pardot data syncing to Salesforce fields, showing Pardot data in Lightning components, unified access (single...
7 Tips for Working With Salesforce Campaign Member Statuses
Campaign Members are Leads and Contacts related to a Salesforce Campaign. When you want to add someone to a Salesforce Campaign, a new Campaign Member record is created. In...
Pardot Marketing Reporting for Management
Marketers have a tough time proving their campaigns have influence on the sales pipeline, let alone proving the return on investment (ROI) of their efforts. The link between opportunities...
20 Things You Should Know About Salesforce Campaigns
Salesforce Campaigns are an essential object for Marketers, but many don’t use Campaigns to their full potential. I wanted to write this post based on what I’ve picked up...
Report on Net New Leads in Salesforce Campaigns
There’s one focus that Pardot has become known for: tracking a prospect’s first touch; however, once you begin mixing in cross-functional teams and multiple data sources (including Salesforce), the...
Create a Simple Pardot Grading Dashboard in Salesforce
Pardot Grading is an incredible feature for organisations to set up, because Grading sheds light on Lead quality – finally quantifying the previously subjective dimension of ‘quality’. You define...
