The Trouble With Lead-Based Marketing KPIs (and How it Impacts Salesforce)
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on...
Questions to Ask Before Enabling New Features – Pardot (Account Engagement)
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot (Account Engagement) is no exception. While...
Pardot (Account Engagement) External Actions: What’s The Big Deal?
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider marketing tech stack, and as a...
![Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]](https://www.salesforceben.com/wp-content/uploads/2022/12/Add-the-Engagement-Metrics-Component-See-Pardot-Campaign-Performance-Tutorial.png "Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]")
Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities (engagement) happening with Pardot marketing assets...
Engagement History Dashboards: Enhanced Pardot (Account Engagement) Campaign Reporting
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...
Get Your Salesforce Data in Shape for Successful Account-Based Marketing
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
Salesforce Skills for Pardot Admins: Checklist
Pardot (Marketing Cloud Account Engagement) has been historically standalone from the core Salesforce platform. Over the past few years, however, Pardot has been moving across to the core Salesforce...
Import Data Into Pardot or Salesforce First?
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer the functionality you need for a...
