Salesforce Campaigns and Campaign Members are a very powerful combination that some marketers don’t fully leverage. Look at a Salesforce Campaign record out-of-the-box, and you may notice that typical...
The Salesforce Summer ’21 preview release notes are here* which means more features are coming to Pardot in May/June 2021 (check your dates here). If you’re still catching up...
As a marketer using Salesforce, there is a ton of insight ready for you to tap into within your CRM by using standard Salesforce reports and dashboards. Aside from...
Data quality is important for improving marketing personalization, identifying dormant Prospects, and finding untapped potential in your Prospect database. As a Pardot admin, we want to be making decisions...
Do you remember Google experienced an outage December 14th 2020? Maybe the impacts weren’t as apparent stateside (reported between 03:47am to 4:32am PT); Europeans, on the other hand, would...
![Complete List of Pardot in Salesforce [Updated]](https://www.salesforceben.com/wp-content/uploads/2020/03/DRIP_title_Complete-List-of-Pardot-in-Salesforce-.png "Complete List of Pardot in Salesforce [Updated]")
‘Pardot in Salesforce’ can mean many different things. We could be referring to Pardot data syncing to Salesforce fields, showing Pardot data in Lightning components, unified access (single sign-on),...
All marketers need to demonstrate the return on investment from their initiatives. Now users of Salesforce and Pardot have an exciting new option for understanding the impact their marketing...
B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...
Lead Source is one Salesforce field that marketers have their eye on. The most basic way to describe the Lead Source field is as a Salesforce picklist field which...
COVID-19 has caused disruption that many of us couldn’t have imagined, even at the start of this year. Several countries and industries have been unravelled in a matter of...
