“Single Source of Truth”: A Practical Guide for Salesforce Marketers
Single source of truth (SSOT) is a buzzword that crops up in many Salesforce presentations. This is the “holy grail” of data strategy, single source of truth gives you...
Connect Pardot + Google Analytics (Beyond the first click)
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as this duo is, they are not...
Has Apple (Mail Privacy Protection) Killed Email Marketing?
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they are using (making location tracking less...
Calculate Multi-channel Lead Acquisition Costs Using Salesforce
How much does it cost you to acquire a lead? Which marketing tactics actually resulted in successful interactions? You’ll be all too familiar that the digital marketing industry releases...
Create Campaign Member Statuses Automatically with Salesforce Flow
Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and when, will give you insight into...
7 Tips for Working with Salesforce Campaign Member Status
All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign. Campaign Member Status examples include “Sent,” “Responded,” and...
How to Attribute UTM Parameters to Salesforce Campaigns
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel contributed to a prospect engaging with...
Get Started with Datorama Reports for Marketing Cloud
You’re likely aware that Marketing Cloud Discover Reports are scheduled for retirement on April 1st, 2022. Following this date, you’ll no longer be able to use the Discover Reporting...
