Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Salesforce Campaigns are an essential object for Marketers, but many don’t use Campaigns to their full potential. I wanted to write this post based on what I’ve picked up...
Marketing Analytics in the Salesforce space is going through a transition phase. As customers of the world’s leading CRM, mixed with the general trend of marketers steering away from...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
There’s one focus that Pardot has become known for: tracking a prospect’s first touch; however, once you begin mixing in cross-functional teams and multiple data sources (including Salesforce), the...
Pardot Grading is an incredible feature for organisations to set up, because Grading sheds light on Lead quality – finally quantifying the previously subjective dimension of ‘quality’. You define...
As part of the Winter ‘20 release, a new dataset called ‘Prospect and Activity’ has been added to B2B Marketing Analytics (B2BMA), which includes three years of engagement history...
Email Clicks are a key metric that marketers look at in their Pardot email reports. A good click-through rate suggests that your prospects are biting the bait, and engaging...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
The Salesforce Release schedule keeps us on our toes! As we close out one decade, what better way to look towards the next than getting a sneak preview into...
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