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How to Measure Your Pardot Prospect Data Quality, Fast
3 weeks ago by Matt Lincoln

How to Measure Your Pardot Prospect Data Quality, Fast

Data quality is important for improving marketing personalization, identifying dormant Prospects, and finding untapped potential in your Prospect database. As a Pardot admin, we want to be making decisions...

Notice the Google Outage? Check Your Email Bounce Reports in Pardot
1 month ago by Lucy Mazalon

Notice the Google Outage? Check Your Email Bounce Reports in Pardot

Do you remember Google experienced an outage December 14th 2020? Maybe the impacts weren’t as apparent stateside (reported between 03:47am to 4:32am PT); Europeans, on the other hand, would...

Complete List of Pardot in Salesforce [Updated]
3 months ago by Lucy Mazalon

Complete List of Pardot in Salesforce [Updated]

‘Pardot in Salesforce’ can mean many different things. We could be referring to Pardot data syncing to Salesforce fields, showing Pardot data in Lightning components, unified access (single sign-on),...

Campaign Influence Starter Pack: Unlock Salesforce Marketing ROI in < 30 Minutes
3 months ago by Lauren Drugan

Campaign Influence Starter Pack: Unlock Salesforce Marketing ROI in < 30 Minutes

All marketers need to demonstrate the return on investment from their initiatives. Now users of Salesforce and Pardot have an exciting new option for understanding the impact their marketing...

New Pardot B2B Marketing Analytics Plus – a First Look
8 months ago by Lucy Mazalon

New Pardot B2B Marketing Analytics Plus – a First Look

B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...

Let’s Talk About Salesforce Lead Source
9 months ago by Lucy Mazalon

Let’s Talk About Salesforce Lead Source

Lead Source is one Salesforce field that marketers have their eye on. The most basic way to describe the Lead Source field is as a Salesforce picklist field which...

Leveraging Pardot in a Post-COVID World (Towards the Next-Normal)
9 months ago by Lucy Mazalon

Leveraging Pardot in a Post-COVID World (Towards the Next-Normal)

COVID-19 has caused disruption that many of us couldn’t have imagined, even at the start of this year. Several countries and industries have been unravelled in a matter of...

Pardot Email Reporting: Key Metrics and Where to Find Them [Infographic]
10 months ago by Lucy Mazalon

Pardot Email Reporting: Key Metrics and Where to Find Them [Infographic]

Introduction Email will continue to be core to Marketing Automation. While other marketing channels have come and gone, email has proven itself lucrative and effective.  Pardot reports on a...

10 Rules of AMPSEA: How Pardot Matches Same Email Address Prospect Activities
10 months ago by Lucy Mazalon

10 Rules of AMPSEA: How Pardot Matches Same Email Address Prospect Activities

Since it was rolled out late 2016, Allow Multiple Prospects with Same Email Address (AMPSEA) has pleased some Pardot Admins, but frustrated and alluded many others. Before we go...

Getting to the Bottom of the ‘Do Not Email’ Field in Pardot [Infographic]
10 months ago by Lucy Mazalon

Getting to the Bottom of the ‘Do Not Email’ Field in Pardot [Infographic]

How can a prospect become unmailable in Pardot? What are the differences between ‘Do Not Email’ and ‘Prospect Opted Out’ fields? If you are confused and not sure how...

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