Einstein Content Selection Quick Overview
Einstein Content Selection is an email experimentation tool that selects the most engaging content (images) for each subscriber based on the rules you define, subscriber attributes, and what’s been...
Add the Pardot Tracking Code to Your Website (Account Engagement Visitor Reports)
Pardot comes with a website tracking code you can place on your site. This will track visitor behavior using a cookie, and ultimately, display reports within Pardot (Account Engagement)....
Improve Your Content Strategy Using Service Cloud Data
Out of all of the Salesforce Clouds, you’re likely most familiar with Sales Cloud – after all, the marketing-sales lead hand-off and/or account-based marketing requires tight alignment between teams...
How to Connect B2BMA Components (That Use Different Datasets)
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own custom components, or replicate a component...
Get Your Salesforce Data in Shape for Successful Account-Based Marketing
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
RevOps Metrics to Measure Sales and Marketing Growth
If you have been tasked with tracking revenue operations metrics, you may be thinking where do I start? You may relate to this person who sent us at SFB...
What is B2B Marketing Analytics? Learn CRM Analytics for Pardot
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main...
“Single Source of Truth”: A Practical Guide for Salesforce Marketers
Single source of truth (SSOT) is a buzzword that crops up in many Salesforce presentations. This is the “holy grail” of data strategy, single source of truth gives you...
Connect Pardot + Google Analytics (Beyond the first click)
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as this duo is, they are not...
Has Apple (Mail Privacy Protection) Killed Email Marketing?
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they are using (making location tracking less...
