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10 Ways Salesforce Automation Maximises Pardot Marketing
6 days ago by Lucy Mazalon

10 Ways Salesforce Automation Maximises Pardot Marketing

Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot...

Career Paths for Pardot Marketers – No Ninjas, Unicorns, or Rockstars
1 week ago by Holly Gage

Career Paths for Pardot Marketers – No Ninjas, Unicorns, or Rockstars

Marketing automation is a relatively new industry. You won’t find lifelong marketers (retiring now) that have worked with marketing automation their whole careers. This means it may not be...

Salesforce Release Einstein Key Account Identification
4 weeks ago by Lucy Mazalon

Salesforce Release Einstein Key Account Identification

Einstein Key Account Identification “uses AI to surface the accounts with the highest likelihood to purchase” within your Salesforce org. You could say this new feature is Pardot Einstein...

Pardot Naming Convention and Account Organization Tips
1 month ago by Jennifer Contino

Pardot Naming Convention and Account Organization Tips

If you’ve ever needed to put together a campaign on a tight deadline, minor things can become roadblocks – you can’t find the right templates, or you want to...

Top 10 Pardot Life Hacks Episodes of All-time
1 month ago by Christina Anderson

Top 10 Pardot Life Hacks Episodes of All-time

If you’re looking for a Pardot podcast, you don’t need to look any further than Pardot Life Hacks. This podcast is for all Salesforce Trailblazers to get the most...

Build Pardot Integrations – Automate without Code or a Developer
1 month ago by David Kreitter

Build Pardot Integrations – Automate without Code or a Developer

Any automation, within or beyond Pardot, involves a trigger and an action. Think automation rules, Engagement Studio, or if you are more Salesforce minded, Process Builder and Salesforce Flow....

4 HML Tricks for Advanced Pardot Personalization
1 month ago by Bill Fetter

4 HML Tricks for Advanced Pardot Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with...

How to Make Your Pardot Event Registration Invite-only
2 months ago by Lucy Mazalon

How to Make Your Pardot Event Registration Invite-only

Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...

How to Send SMS Messages with Pardot Engagement Studio
2 months ago by Aman Ellis

How to Send SMS Messages with Pardot Engagement Studio

Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...

How to Set up Salesforce Identity Licenses for Pardot – Trick to Save Admin Headaches
2 months ago by Tom Ryan

How to Set up Salesforce Identity Licenses for Pardot – Trick to Save Admin Headaches

Pardot’s user authentication (Pardot-only logins) will be discontinued as part of the Spring ’21 release. All users logging into Pardot will be required to use Salesforce single sign-on (SSO)....

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