Google Ads Connector for Pardot: Overview of Reporting Capabilities & Considerations
Google Ads is a marketing channel of extremes – either it reaps in a bounty of hot leads, or it sucks your budget dry. Marketers and business owners fear...
![Til: Why Pardot Sourced Leads Have Company [[Unknown]]](https://www.salesforceben.com/wp-content/uploads/2019/07/DRIP_title_TIL-MAY-2019-All-6.png "Til: Why Pardot Sourced Leads Have Company [[Unknown]]")
Til: Why Pardot Sourced Leads Have Company [[Unknown]]
It’s a well-known fact that conversion rates plummet the more fields you include on your lead capture forms. It’s a smart decision to keep only the essential fields: first...
Respond Faster to Repeat Customers: Launch a Salesforce Opportunity from a Pardot Form Submission
You want to action requests that come through your Pardot forms appropriately and efficiently. The ideal Lead Management process channels leads through a ‘funnel’ that typically looks something like...
How Can I Check the Pardot Tracking Code Has Been Added to My Website?
Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display...
It’s Here: New Zoom for Pardot Plugin
Zoom for Pardot is a new plugin that will bridge the gap between powerful marketing automation and this wildly popular webinar tool. Webinars are a popular tactic throughout the...
How to Set up Pardot Double Opt-In for Newsletter Forms
Newsletters: a proven marketing method you should have in your marketing mix. Since you’re here to learn how to set up the double opt-in process for Newsletters and other...
How to Send Birthday Campaigns with Pardot
Birthday campaigns are a way marketers can touch prospects on their special day; even just a simple greeting with a discount makes an impact. It’s the unexpected things you...
Guide to Grading (Part 4): Automating Grading
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
How do your Pardot Emails Compare to Industry Benchmarks?
Email benchmarks reports compare popular email performance metrics over a large dataset of email sends – when one is released, I don’t hesitate one moment to take a peek....
GDPR Anniversary: What Happened, What’s to Come, and What you Should do Now
GDPR celebrated its first anniversary last week. What have we learned since then, especially in a Salesforce Marketing context? What could our American friends learn from Europe’s pioneering in...