You want to action requests that come through your Pardot forms appropriately and efficiently. The ideal Lead Management process channels leads through a ‘funnel’ that typically looks something like...
Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display...
Zoom for Pardot is a new plugin that will bridge the gap between powerful marketing automation and this wildly popular webinar tool. Webinars are a popular tactic throughout the...
Newsletters: a proven marketing method you should have in your marketing mix. Since you’re here to learn how to set up the double opt-in process for Newsletters and other...
Birthday campaigns are a way marketers can touch prospects on their special day; even just a simple greeting with a discount makes an impact. It’s the unexpected things you...
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
Email benchmarks reports compare popular email performance metrics over a large dataset of email sends – when one is released, I don’t hesitate one moment to take a peek....
GDPR celebrated its first anniversary last week. What have we learned since then, especially in a Salesforce Marketing context? What could our American friends learn from Europe’s pioneering in...
Buttons can make or break your email. This is how you present the call-to-action, the action you are encouraging your users to take, coaxing, tempting them with an eye-catching,...
Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behaviour. Over time, the Einstein ‘engagement model’ learns what...