5 Steps to Set up Pardot Connected Campaigns
If you have been using Pardot for a while you may be aware of Connected Campaigns. This feature enables marketers to connect Pardot Campaigns and Salesforce Campaigns, and so...
OneTrust and Pardot: Our Experience Building Future-Proof Data Privacy and Consent
You might remember me as the “car guy” back from December. Yes, I’m back again, but this time without a car analogy (sorry), but rather with a lesson in...
![A/B Testing vs. Multivariate Testing with Pardot [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/03/DRIP_title_A_B-Testing-vs.-Multivariate-Testing-with-Pardot-1.png "A/B Testing vs. Multivariate Testing with Pardot [Infographic]")
A/B Testing vs. Multivariate Testing with Pardot [Infographic]
“Do you test what messaging drives the most engagement in emails or landing pages?” Which parts are a success? What’s a miss? How can you make it better? Optimising...
Build an Advanced Preference Center With Pardot and Salesforce
There is a real need in any organisation to ensure you are properly recording any communication preferences and adhering to them, especially with GDPR and CCPA recently coming into...
Questions to Ask Before Setting up New Pardot Features
You may not know that Pardot releases come 6 times a year, falling in between the main Salesforce releases (Spring, Summer, Winter). Pardot is evolving at such a rate,...
Sending Pardot Emails to Large Lists – Guidance and Tips
Sending a mass email through Pardot can be damaging to your overall email deliverability if checks aren’t carried out in the preparation stage. There’s no better time to address...
12 Pardot Connected Campaign Gotchas
Connected Campaigns enable marketers to connect Pardot Campaigns and Salesforce Campaigns, putting an end to standalone, disjointed campaigns in each system. Once completed, new Salesforce Campaigns will be automatically...
Complete List of Pardot in Salesforce
Saying ‘Pardot in Salesforce’ can mean many different things. We could be referring to Pardot data syncing to Salesforce fields, showing Pardot data in Lightning components, unified access (single...
Weird Open Rates in Pardot Email Reports Explained
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your emails are being delivered to the...
![Pardot & Marketing Cloud Certification Paths 2020 [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/02/DRIP_title_Pardot-Marketing-Cloud-Certification-Paths-2020-Infographic.png "Pardot & Marketing Cloud Certification Paths 2020 [Infographic]")
Pardot & Marketing Cloud Certification Paths 2020 [Infographic]
There are now 35+ Salesforce Certifications, a number which continues to grow every year. As two different products requiring specialised skill-sets, Pardot and Marketing Cloud have distinct certification paths...
