Use Salesforce Task Queues with Pardot (for Re-engaged Prospect Alerts)
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged with a new campaign? And what...
“Notify user” in Pardot: Alert the Sales Team with Email Notifications
Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or be a daily digest summarizing prospect...
8 New Marketing Credentials Exclusively for Salesforce Partners: Pardot Business Units, Interaction Studio, and more!
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give you solid credibility as a Salesforce...
Pardot vs. Marketo – What are the Differences?
Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market. Whether you’ve just heard that you’re...
Using Pardot Scoring Categories: a Quick Guide
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall numeric score, scoring categories break up...
![Pardot & Marketing Cloud Certification Paths [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/02/DRIP_title_Pardot-Marketing-Cloud-Certification-Paths-2020-Infographic.png "Pardot & Marketing Cloud Certification Paths [Infographic]")
Pardot & Marketing Cloud Certification Paths [Infographic]
There are now 35+ Salesforce Certifications, a number which continues to grow every year. As two different products requiring specialised skill-sets, Pardot and Marketing Cloud have distinct certification paths...
How to Become a Pardot Consultant
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot accounts, one (or more*) for every...
Pardot Solution Architects – Who are they, what do they do?
The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects (for enterprise-level clients) and don’t want...
![Einstein Send Time Optimization for Pardot [Infographic]](https://www.salesforceben.com/wp-content/uploads/2021/06/Send-Time-Optimization-for-Pardot.png "Einstein Send Time Optimization for Pardot [Infographic]")
Einstein Send Time Optimization for Pardot [Infographic]
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The idea behind it is that by...
How to Mass Update Pardot Field Values and Form Field Labels
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native way to bulk update Pardot labels,...
