Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behavior. Over time, the Einstein ‘engagement model’ learns what...
Pardot orgs are notoriously hard to audit and document, with a less comprehensive setup and changes audit log than in Salesforce, and a lack of reporting capabilities for Admins....
Pardot Grading is an incredible feature for organisations to set up, because Grading sheds light on Lead quality – finally quantifying the previously subjective dimension of ‘quality’. You define...
One of the topics that’s hard for Pardot newbies to wrap their heads around (especially when migrating from another system) is automation. It’s no surprise, as there are several...
Email Clicks are a key metric that marketers look at in their Pardot email reports. A good click-through rate suggests that your prospects are biting the bait, and engaging...
![Pardot January 2020 Release [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/01/DRIP_title_JAN-20-pardot-4.png "Pardot January 2020 Release [Infographic]")
Pardot Release Schedule 2020 x6 a year x3 in line with main Salesforce releases (Spring, Summmer, Winter) x3 in between (January, April, August) What are the Pardot January 2020...
It’s a very exciting time to be a Pardot Marketer. Judging by the Spring ’20 preview, Dreamforce announcements, and product roadmaps, 2020 and beyond will be one wild ride....
The Salesforce Release schedule keeps us on our toes! As we close out one decade, what better way to look towards the next than getting a sneak preview into...
Over the past few releases, Pardot have made big moves to transform the marketing assets we manage in Pardot (forms, emails, landing pages, campaigns) into Salesforce records. What this...
Salesforce Marketing Cloud vs. Pardot – a very common question. Both are Marketing Automation Platforms that are developed by Salesforce, integrate with the core CRM, and do email marketing...
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