Easy HML Upgrade: 100 Pardot Email Templates from %% to {{ in < 1 hour
When Pardot announced their latest updates to the HML (handlebars) template language, we were excited to see new development. At the same time, we were also worried about what...
Treat Existing Customers as New Leads: Create Salesforce Leads from a Pardot Form Submission
We’ve been thinking about how some businesses don’t fit the mold that’s typical for Pardot/Salesforce customers. How you treat existing customers depends entirely on how your business runs. There...
Introducing Pardot Snippets: A First Look at Reusable Content
Introducing Snippets: a reusable block of text, image, date, or links that can be pulled into multiple emails. Snippets centralise content, in practice, this means that you will only...
Everything About Pardot Field Sync Behavior and Null Value Sync – in One Post
Data can flow into, and out from, your Marketing Automation tool from a multitude of sources. Although the reality for most marketers is an exhaustive list, what I can...
Using Pardot Engagement Studio for Deadline Reminder Campaigns
Deadline reminders are a typical business use case where automated email campaigns step in to save the day. Pardot Engagement Studio offers marketers to schedule emails to send on...
How to Build a Pardot Landing Page Overview Report in Salesforce
Engagement History reporting gives us the opportunity to build Salesforce reports based on Pardot marketing asset performance data. I will get on to the details later – but what...
How to Set up Pardot Resubscribe – Let Prospects Opt Back In
The Pardot August ‘19 release brought Automated Resubscribe – the ability for Prospects to opt back in once opted-out. In short, this prompts prospects to send themselves a resubscribe...
How to Send Emails Using Salesforce Engage – Plus Templates
Salesforce Engage falls underneath the Pardot product, but it acts like a window into Salesforce so your Salesforce users can leverage a piece of Pardot. Salesforce Engage consists of...
Enable New Engagement History Dashboards – Get Enhanced Pardot Campaign Reporting Now
The Summer ‘19 Pardot release bought us Engagement History Dashboards. This pre-made report appears on Salesforce connected campaigns, visualising campaign performance trends – your Pardot campaign efforts deserve to...
Do You Know About Throttling in Pardot? How It Works with 3 Use Cases
Throttling is all about limiting the actions a system can take within a set period of time. Although it sounds a little (very) aggressive, Throttling is most common in...
