5 Salesforce Marketing Online Communities to Join
Now that in-person events have started to come back trailblazers are able to experience the spontaneous introductions and have the warm “oh my gosh it has been forever!” conversations...
How Marketing Teams Cause Technical Debt – and How to Solve It
Technical debt has become quite the buzzword over the past few years with Salesforce orgs becoming increasingly complex, and teams being asked to deliver at a faster pace. Technical...
Breaking News: NFT Cloud, Marketing Cloud CDP, Commerce Cloud
Salesforce continue to bolster their marketing and commerce offerings, centered around the theme “data-driven moments”. There’s a big focus on Marketing Cloud CDP – Salesforce’s customer data platform –...
Connect Pardot + Google Analytics (Beyond the first click)
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as this duo is, they are not...
Accounts as Campaign Members with Salesforce (and Pardot, MCAE)
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put, in the same way that Leads,...
Top Summer ‘22 Marketing Cloud Account Engagement (Pardot) Updates
It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account Engagement, the go.pardot.com security update, and the ever-changing...
![What is Pardot Used For? [10 Frequently Asked Questions Answered]](https://www.salesforceben.com/wp-content/uploads/2021/12/What-is-Pardot-Used-For-10-Frequently-Asked-Questions-Answered.png "What is Pardot Used For? [10 Frequently Asked Questions Answered]")
What is Pardot Used For? [10 Frequently Asked Questions Answered]
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a go-to choice for Salesforce customers looking for a B2B marketing automation tool. Not only is it tightly integrated into Salesforce’s...
Pardot Custom Field Mapping with Salesforce: The API Field Name Trap
Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there are more objects at play. Salesforce...
Pardot Security Update: Content Using go.pardot.com
Effective April 22 2022, Pardot (AKA. Marketing Cloud Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have the potential to...
Introduction to Pardot Tracker Domains and Vanity URLs
Tracker domains enable any landing pages, forms, and files hosted in Pardot (renamed Marketing Cloud Account Engagement) i.e. that you create there to have links that appear as your...
