How to Send Emails Using Salesforce Engage – Plus Templates
Salesforce Engage falls underneath the Pardot product, but it acts like a window into Salesforce so your Salesforce users can leverage a piece of Pardot. Salesforce Engage consists of...
Enable New Engagement History Dashboards – Get Enhanced Pardot Campaign Reporting Now
The Summer ‘19 Pardot release bought us Engagement History Dashboards. This pre-made report appears on Salesforce connected campaigns, visualising campaign performance trends – your Pardot campaign efforts deserve to...
Do You Know About Throttling in Pardot? How It Works with 3 Use Cases
Throttling is all about limiting the actions a system can take within a set period of time. Although it sounds a little (very) aggressive, Throttling is most common in...
Pardot Field Sync Behaviour Change – What to Do Ahead of the Winter ’20 Release
There will be changes to Pardot Field Sync Behaviour between Salesforce and Pardot, taking effect on October 14, 2019, in line with the Salesforce Winter ’20 release. You will...
What is Handlebars Merge Language (HML) for Pardot?
Pardot is upgrading to Handlebars Merge Language (HML) from the legacy Pardot Merge Language (PML). Maybe this doesn’t get your heart racing? Which is why I wrote this post,...
Salesforce Winter ’20: Pardot New Feature Preview
Even though we’re in the midst of a warm summer, it’s time to start thinking about the Salesforce Winter ’20 Release! More specifically, what features and Enhancements will be...
A/B Testing Emails in Pardot Engagement Studio
A/B Testing compares how two versions of an email perform against each other, which helps you optimise your email campaigns, and ultimately send email content that resonates best with...
Pardot vs. MailChimp: Evaluating Side-by-side
The Marketing Automation landscape can be a daunting place. With 7000+ tools in the landscape, we are spoilt for choice. Yet, two names crop up time and time again...
7 Essential Pardot Dynamic Lists for Swifter Segmentation
Pardot Lists are the driving force behind segmentation in Pardot. Any marketer will tell you that segmentation is the key to resonating with an audience, delivering the timeless marketing...
2 Tips for Planning Prospect Nurture Campaigns in Pardot
There are many elements that go into planning a marketing campaign, and many factors that determine its success – a fine balance, we could consider it an art! Tips...