Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot...
Marketing automation is a relatively new industry. You won’t find lifelong marketers (retiring now) that have worked with marketing automation their whole careers. This means it may not be...
Einstein Key Account Identification “uses AI to surface the accounts with the highest likelihood to purchase” within your Salesforce org. You could say this new feature is Pardot Einstein...
If you’ve ever needed to put together a campaign on a tight deadline, minor things can become roadblocks – you can’t find the right templates, or you want to...
If you’re looking for a Pardot podcast, you don’t need to look any further than Pardot Life Hacks. This podcast is for all Salesforce Trailblazers to get the most...
Any automation, within or beyond Pardot, involves a trigger and an action. Think automation rules, Engagement Studio, or if you are more Salesforce minded, Process Builder and Salesforce Flow....
Pardot introduced HML in late 2019 as the way to add personalization to Pardot assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with...
Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...
Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...
Pardot’s user authentication (Pardot-only logins) will be discontinued as part of the Spring ’21 release. All users logging into Pardot will be required to use Salesforce single sign-on (SSO)....
