Pardot Engagement Studio is designed for running lead nurture programs. Many marketers wonder how they can maximise Pardot to build advanced engagement programs that segment prospects by their level...

Setting up Pardot automation to send relevant emails based on a prospect’s product interest gives you a great foundation for lead nurture. This is a popular tactic, especially for...

“Do you recommend using both Einstein Behavior Score and the Pardot Prospect Score functionality at the same time?” was a question that came to me recently that grabbed my...

When a prospect completes your Pardot form, you have the option to redirect prospects to another landing page or you can display some sort of thank you content. Most...

Is there a way to mass update Pardot email templates? The answer to that is yes, and no. There comes a time in every marketer’s life where they need...