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What is Pardot Einstein Behavior Score? How is it Different to Prospect Scoring?
12 months ago by Lucy Mazalon

What is Pardot Einstein Behavior Score? How is it Different to Prospect Scoring?

Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behavior. Over time, the Einstein ‘engagement model’ learns what...

Guide to Grading (Part 4): Automating Grading
2 years ago by Lucy Mazalon

Guide to Grading (Part 4): Automating Grading

Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...

Guide to Grading (Part 3): Tackling Grading Profiles
2 years ago by Lucy Mazalon

Guide to Grading (Part 3): Tackling Grading Profiles

Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...

Pinpoint Hot Prospects with Blended Pardot Scoring and Grading
2 years ago by Lucy Mazalon

Pinpoint Hot Prospects with Blended Pardot Scoring and Grading

  You have a big bucket of leads. Picture yours now – some will be engaged with your content, and some will be a good fit with your model...

Instant Conversational Marketing – for Pardot? Why This New App Is Exciting
2 years ago by Lucy Mazalon

Instant Conversational Marketing – for Pardot? Why This New App Is Exciting

Welcome to the conversational marketing movement – using conversation as a marketing channel. It encompasses instant and informal interactions that builds connection between buyer and brand. It’s been proven...

Guide to Grading (Part 2): Building Your Grading Criteria Matrix
2 years ago by Lucy Mazalon

Guide to Grading (Part 2): Building Your Grading Criteria Matrix

Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...

Guide to Grading (Part 1): What is Pardot Grading?
2 years ago by Lucy Mazalon

Guide to Grading (Part 1): What is Pardot Grading?

Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...

Customisable Pardot Prospect Lifecycle Report: MQL Reporting How You Want It
2 years ago by Lucy Mazalon

Customisable Pardot Prospect Lifecycle Report: MQL Reporting How You Want It

Prospect Lifecycle reporting is a Marketing Ops fundamental. Knowing the number of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) you have captured, and how many within a...

Marketers, Your Salesforce Leads Do Suck – Here’s How To Define Marketing Qualified Leads (MQLs)
2 years ago by Yvette Montague

Marketers, Your Salesforce Leads Do Suck – Here’s How To Define Marketing Qualified Leads (MQLs)

  “The marketing leads suck.” “ Marketing leads are low quality, and it’s a waste of my time to follow up.” Many Marketing Executives have heard these words from...

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