Guide to Grading (Part 4): Automating Grading
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
What is Pardot Einstein Behaviour Score? How is it Different to Prospect Scoring?
Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behaviour. Over time, the Einstein ‘engagement model’ learns what...
Guide to Grading (Part 3): Tackling Grading Profiles
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
Pinpoint Hot Prospects with Blended Pardot Scoring and Grading
You have a big bucket of leads. Picture yours now – some will be engaged with your content, and some will be a good fit with your model...
Instant Conversational Marketing – for Pardot? Why This New App Is Exciting
Welcome to the conversational marketing movement – using conversation as a marketing channel. It encompasses instant and informal interactions that builds connection between buyer and brand. It’s been proven...
Guide to Grading (Part 2): Building Your Grading Criteria Matrix
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
Guide to Grading (Part 1): What is Pardot Grading?
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
Customisable Pardot Prospect Lifecycle Report: MQL Reporting How You Want It
Prospect Lifecycle reporting is a Marketing Ops fundamental. Knowing the number of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) you have captured, and how many within a...
Marketers, Your Salesforce Leads Do Suck – Here’s How To Define Marketing Qualified Leads (MQLs)
“The marketing leads suck.” “ Marketing leads are low quality, and it’s a waste of my time to follow up.” Many Marketing Executives have heard these words from...