10 Ways to Get Started With Marketing Ops
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the backend ‘plumbing’ that is required to...
Merge Prospects in Pardot (Account Engagement)
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in...
The Trouble With Lead-Based Marketing KPIs (and How it Impacts Salesforce)
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on...
How to Protect Your Email Revenue in 2023
The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or so: email volume doubled during the...
Get Your Salesforce Data in Shape for Successful Account-Based Marketing
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
Import Data Into Pardot or Salesforce First?
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer the functionality you need for a...
Register Now: The Pipeline Summit, Hosted by Qualified
Want to hear what the “big names” in Salesforce marketing have to say? You should come along to Qualified’s first annual Pipeline Summit on November 10th. The three-hour event...
10 Spooky Things Creeping Around Pardot (Account Engagement)
Every professional working with Pardot (Account Engagement) and Salesforce has experienced org terrors. Whether unexpected issues that sneak up on you or malpractice that has gone unnoticed for too...
