Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can maximise Pardot with advanced engagement programs that...
We have always used Pardot to host our monthly events. Like everyone else, we quickly turned these physical events into digital ones, which meant changing our Pardot setup to...
Workflows are the automation in ‘marketing automation’, a set of actions that Pardot will make based on some trigger. A trigger could be criteria based on data, prospect activity,...
Dynamic content is how you can use Pardot to personalize marketing assets such as emails, landing pages, forms, and your website. Why use dynamic content? From a basic standpoint,...
Data is the currency we have at our disposal that’s informative, and which allows us to be more creative than a straight-up monetary budget. Understanding and maintaining our data...
Do you have a ‘contact us’ form that needs to route and assign leads to sales users and multiple groups? You’re not alone! In this article we’ll show you...
Pardot Engagement Studio is designed for running lead nurture programs. Many marketers wonder how they can maximise Pardot to build advanced engagement programs that segment prospects by their level...
The ability to pause a Journey in Marketing Cloud is now available as standard functionality! Announced in the May 2020 release, Marketing Cloud users can now temporarily stop Journey...
Setting up Pardot automation to send relevant emails based on a prospect’s product interest gives you a great foundation for lead nurture. This is a popular tactic, especially for...
Salesforce Marketing Cloud and Pardot have become two of the leading tools for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing automation. In just 6...
