True mROI: Pushing the Boundaries of Marketing Measurability
How much did marketing activities contribute to the sales pipeline? For every dollar spent on campaigns, how much is gained in profit? Does the marketing team justify its existence?...
New Pardot B2B Marketing Analytics Plus – a First Look
B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...
B2B Marketing Analytics: How to Create a Dashboard – Part 4
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Salesforce Marketing Analytics Platforms: 3 Platforms Overview
Marketing Analytics in the Salesforce space is going through a transition phase. As customers of the world’s leading CRM, mixed with the general trend of marketers steering away from...
B2B Marketing Analytics: How to Create a Lens – Part 3
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Exploring the New ‘Prospect and Activity’ Dataset for B2B Marketing Analytics
As part of the Winter ‘20 release, a new dataset called ‘Prospect and Activity’ has been added to B2B Marketing Analytics (B2BMA), which includes three years of engagement history...
B2B Marketing Analytics: Create and Join New Datasets – Part 2
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
The Future of Pardot: 8 Favourite Roadmap Picks
Pardot Roadmap sessions give you a sneak peek into the future product – a session that always makes it onto my ‘don’t miss’ list. The latest Pardot Roadmap session...
B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
What is B2B Marketing Analytics? What I’ve Learned So Far!
Recently at the London Pardot User Group, I gave a talk: “Getting Started with B2B Marketing Analytics: What I’ve Learned So Far”. This was my way of holding myself...
