Helping others in the Salesforce community progress their careers is something that I keep front of mind – in fact, the whole SalesforceBen.com team does, too (it is our...
Salesforce have announced their latest technologies for two products – Marketing Cloud and Commerce Cloud – with the aim to help companies go digital faster and deliver the next...
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which...
How much did marketing activities contribute to the sales pipeline? For every dollar spent on campaigns, how much is gained in profit? Does the marketing team justify its existence?...
B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Marketing Analytics in the Salesforce space is going through a transition phase. As customers of the world’s leading CRM, mixed with the general trend of marketers steering away from...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
As part of the Winter ‘20 release, a new dataset called ‘Prospect and Activity’ has been added to B2B Marketing Analytics (B2BMA), which includes three years of engagement history...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
