Marketing Cloud Intelligence: A Deeper Dive
What does every marketer want? Specific and actionable data to best connect with their target audience. Want to utilize Marketing Cloud Intelligence powered by Datorama to find this data...
How Demand Generation Works Using Pardot (MC Account Engagement)
Pardot (Marketing Cloud Account Engagement) is a marketing automation platform that helps marketers optimize and measure their digital marketing campaigns. Pardot (MCAE) automates marketing operations and helps marketers track...
What is B2B Marketing Analytics? Learn CRM Analytics for Pardot
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main...
Advanced Gated Content Forms Using Pardot
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This...
What is Salesforce Interaction Studio? (Marketing Cloud Personalization)
Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean? For starters it means giving organizations (especially marketers)...
How To 25x Your Webinar Delivery
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of prospects unfeasible. Many organizations jumped on...
What Could the Future of Account-based Marketing (ABM) Look Like?
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the experience of your target accounts across...
Explore Salesforce Marketing Careers – Demand Generation, Data Science, and more!
Helping others in the Salesforce community progress their careers is something that I keep front of mind – in fact, the whole SalesforceBen.com team does, too (it is our...
Salesforce Unveils New Marketing Cloud and Commerce Cloud Innovations (Digital 360)
Salesforce have announced their latest technologies for two products – Marketing Cloud and Commerce Cloud – with the aim to help companies go digital faster and deliver the next...
What is Salesforce CDP? Announced Today: New Insights, Enhanced Segmentation, Open Access
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which...
