New Pardot B2B Marketing Analytics Plus – a First Look
B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...
B2B Marketing Analytics Plus is a new edition of Pardot’s analytics tool. What is B2BMA Plus? What does it do? How is it different from B2B Marketing Analytics? So...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Marketing Analytics in the Salesforce space is going through a transition phase. As customers of the world’s leading CRM, mixed with the general trend of marketers steering away from...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
As part of the Winter ‘20 release, a new dataset called ‘Prospect and Activity’ has been added to B2B Marketing Analytics (B2BMA), which includes three years of engagement history...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Pardot Roadmap sessions give you a sneak peek into the future product – a session that always makes it onto my ‘don’t miss’ list. The latest Pardot Roadmap session...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Recently at the London Pardot User Group, I gave a talk: “Getting Started with B2B Marketing Analytics: What I’ve Learned So Far”. This was my way of holding myself...
Salesforce Data Management Platform (DMP) is officially a leader in its space. The news came when Forrester Research released their report that assesses the key players on the DMP market. Salesforce’s...