Marketing Cloud Intelligence: A Deeper Dive
What does every marketer want? Specific and actionable data to best connect with their target audience. Want to utilize Marketing Cloud Intelligence powered by Datorama to find this data...
What does every marketer want? Specific and actionable data to best connect with their target audience. Want to utilize Marketing Cloud Intelligence powered by Datorama to find this data...
Pardot (Marketing Cloud Account Engagement) is a marketing automation platform that helps marketers optimize and measure their digital marketing campaigns. Pardot (MCAE) automates marketing operations and helps marketers track...
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main...
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This...
Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean? For starters it means giving organizations (especially marketers)...
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of prospects unfeasible. Many organizations jumped on...
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the experience of your target accounts across...
Helping others in the Salesforce community progress their careers is something that I keep front of mind – in fact, the whole SalesforceBen.com team does, too (it is our...
Salesforce have announced their latest technologies for two products – Marketing Cloud and Commerce Cloud – with the aim to help companies go digital faster and deliver the next...
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which...