Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Marketing Analytics in the Salesforce space is going through a transition phase. As customers of the world’s leading CRM, mixed with the general trend of marketers steering away from...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
As part of the Winter ‘20 release, a new dataset called ‘Prospect and Activity’ has been added to B2B Marketing Analytics (B2BMA), which includes three years of engagement history...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Pardot Roadmap sessions give you a sneak peek into the future product – a session that always makes it onto my ‘don’t miss’ list. The latest Pardot Roadmap session...
Einstein Analytics for B2B Marketing was unveiled during Dreamforce – what is Einstein Analytics for B2B Marketing? What does it do? How is it different? So many questions rattling...
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for...
Recently at the London Pardot User Group, I gave a talk: “Getting Started with B2B Marketing Analytics: What I’ve Learned So Far”. This was my way of holding myself...
Sign Up For Exclusive Salesforce Salesforce News, Tips & Tricks.
No Spam, just quality content.