Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in a specific period of time are...
Customer lifetime value (CLV) is a common metric that measures the revenue gained from a specific company once they became a customer – in other words, the total monetary...
Creating a report to see Campaigns and the Leads or Contacts that are members of Campaigns is pretty straightforward. To see Campaigns without Leads requires that you leverage a...
![Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]](https://www.salesforceben.com/wp-content/uploads/2022/12/Add-the-Engagement-Metrics-Component-See-Pardot-Campaign-Performance-Tutorial.png "Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]")
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities (engagement) happening with Pardot marketing assets...
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend us?’ on a scale of 0-10...
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main...
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on the impact of your marketing activities,...
Subscribe to Salesforce Ben to continue.
