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Marketing Cloud Administrator Certification Guide & Tips
2 years ago by Kerry Townsend

Marketing Cloud Administrator Certification Guide & Tips

Entry-level 3-6 months No Prerequisites 200 Table of Contents Preparing for the Marketing Cloud Administrator Certification The Marketing Cloud Administrator certification is aimed at admins who run a Marketing...

6 Recommended Podcasts for Pardot, Marketing Cloud & Salesforce Marketers
2 years ago by Lucy Mazalon

6 Recommended Podcasts for Pardot, Marketing Cloud & Salesforce Marketers

Salesforce is a technology that is constantly changing, so our knowledge can’t stay static either. I have found that the vast majority of Pardot Admins, Marketing Cloud professionals and...

Salesforce State of Marketing 2020 – Key Insights from Marketing Leaders
2 years ago by Lucy Mazalon

Salesforce State of Marketing 2020 – Key Insights from Marketing Leaders

The State of Marketing Report 2020 edition includes insights from 7,000 marketing leaders worldwide. The survey, conducted by Salesforce Research, aims to uncover shifts in engagement standards, privacy practices,...

Pardot Marketers Average Salary Guide
2 years ago by Lucy Mazalon

Pardot Marketers Average Salary Guide

Pardot average salaries are a hot topic, and for good reason! The Salesforce Economy is growing at such an insane rate, salaries can be higher than similar roles elsewhere...

Agency vs. In-House: Which Salesforce Marketing Role Fits Best?
2 years ago by Lucy Mazalon

Agency vs. In-House: Which Salesforce Marketing Role Fits Best?

Finding your perfect role fit isn’t always straight-forward, after all, marketing is such a diverse discipline, where we frequently wear multiple ‘hats’, juggling responsibilities and skill-sets. Styles of working...

6 Salesforce MarTech Trends for 2020 – and the Skills they’ll Demand
2 years ago by Matt Hill

6 Salesforce MarTech Trends for 2020 – and the Skills they’ll Demand

The MarTech skills landscape will evolve significantly in 2020, as advanced technologies flood into the mainstream market faster than technology has spread historically. In addition, the marketing department will...

Marketing Cloud Administrator: New Salesforce Certification Alert!
3 years ago by Lucy Mazalon

Marketing Cloud Administrator: New Salesforce Certification Alert!

An exciting new certification, Marketing Cloud Administrator, has been announced, which offers Salesforce Marketing professionals another notch on the belt. The new credential joins the other existing Marketing Cloud...

30 Pardot Consultant Interview Questions & Answers
3 years ago by Jess Pyne

30 Pardot Consultant Interview Questions & Answers

Whether you’re applying for your first ever Pardot consultant job, or moving from one consultancy to another, interview questions can be daunting. The below is a round-up of the...

5 Skills You Need as a Salesforce Marketing Technologist (Apart From Certifications)
3 years ago by Matt Hill

5 Skills You Need as a Salesforce Marketing Technologist (Apart From Certifications)

“I’ve got my certifications, what other skills should I develop?” As a Salesforce Marketing Automation professional, your role can be extremely varied. One hour you may be sitting down...

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