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#NHB2BNoonNormal Lunchtime Learning Series – Create Flexible & Informative Attribution Models

Date

Sep 29th

Time
12:00 pm - 5:00 pm
Cost
Free

Location

Salesforce Marketer Group (Pardot)
Portsmouth, United States + Google Map
Website
Link to Salesforce Event

Campaign Influence is a great tool for understanding how various prospect engagements contribute to pipeline & closed deals, but the standard influence configurations have shortcomings. Based on extensive consulting experience, Duncan McGovern will share how you can leverage Salesforce and/or a BI tool like B2BMA to create more flexible and informative attribution models.

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