As a Salesforce professional, it’s massively important to stay on top of the latest updates and developments in the ecosystem, so you can decide how to move forward in your career using Salesforce technology.
At Dreamforce 2018, over 170,000 people flocked to San Francisco to experience Salesforce’s famous hospitality, and learn how fellow members of the Ohana utilise products and ISVs to connect with customers. Something that can be difficult to find, however, is independent research into Salesforce technology and the huge user base that makes the platform so rich with innovation.
What is the most popular standalone Salesforce product? What is predicted to be the most in-demand product over the next 12 months? What specialism or expertise is valued the highest? How do professionals feel about their prospects in the Salesforce ecosystem?
These are all questions explored in the latest independent Salesforce salary survey from Mason Frank International, a specialist Salesforce recruiter. Mason Frank’s annual report examines salaries, benefits and compensation, market trends, and developments across the worldwide Salesforce community, and is the largest survey of its kind.
Here is a collection of findings from the latest report, with commentary on what this means to you as a Salesforce professional.
Of overall survey respondents, 89% were employed on a full-time, permanent basis. This is an interesting finding given the value accessibility of the contract market in Salesforce. In terms of who Salesforce professionals tend to work for, 50% of respondents work for an end user/Salesforce customer, while 41% work for a partner. Just 5% work for an ISV.
Salesforce professionals tend to work between 40 and 50 hours a week, with 55% of survey respondents indicating that this is their working pattern. Just 2% work over 60 hours a week, while 4% work less than 20. Salesforce appears to be a particularly popular product in the IT Services industry, with 20% of all respondents indicating this is their area of employment.
Experience and skills
Given the high demand for Salesforce technology in businesses across the world, employers are always on the hunt for skilled and experienced pros to lead projects and implementations. The majority of people working in the ecosystem have 0–3 years (37%) or 4–6 years of experience (also 37%). Just 6% of respondents to Mason Frank’s study have over 10 years of experience on the Salesforce platform, highlighting the value of highly experienced staff.
Trailhead is one of the more sophisticated open learning platforms in the world and has been embraced by the Ohana for the way it allows constant upskilling, particularly after the release of new products and solutions. Around 22% of professionals hold more than 100 Trailhead badges, a figure that has more than doubled since Mason Frank’s last survey (9%).
Salesforce Certifications are a great way to gain proficiency in a specialist role or product and, according to Mason Frank’s 2018/19 report, 77% of professionals working in the Salesforce ecosystem now hold at least one certification. By far the most popular certification is the Salesforce Certified Administrator credential, with 70% of respondents holding this cert, while only 6% reported holding a Platform Developer II certification.
Are you looking for a pay rise? If so, 39% of respondents reported an increase in salary after becoming Salesforce certified, so this is a brilliant way for you to increase your earning potential if you haven’t pursued certification already.
You may not be surprised to hear that the most popular standalone Salesforce product is still Sales Cloud—82% of respondents to the Mason Frank Salary Survey reported proficiency in Sales Cloud, compared to Service Cloud (63%), Community Cloud (44%), and Marketing Cloud (31%).
This tends to reflect market trends, with 52% reporting that Sales Cloud was the most in-demand product over the last year. However, you may be interested in learning that the Marketing Cloud was predicted to be the most in-demand product over the next 12 months. This could indeed be down to Salesforce’s recent acquisition of Mulesoft, and the potential this has for utilising customer data for marketing through intelligent third-party integrations.
Interested in learning more? Download the full Mason Frank Salary Survey for a more detailed breakdown of findings, including salary information segmented by product specialism, role, geography, and level of experience.