Marketing Effectiveness Bundle: Limited Time Marketing Cloud Discount

By Lucy Mazalon

Salesforce announced the Marketing Effectiveness Bundle – essentially introductory pricing – with up to 50% discount off list price, until Dec. 31, 2022.

This is only available to new customers, and serves as an incentive to buy multiple products – but why have they decided to offer a discount?

The bundle includes three Salesforce Marketing Cloud products which must be purchased together:

  • Customer Data Platform (powered by Genie): Unify customer data into a single source of truth, build intelligent audiences faster, and act on real-time data and insights.
  • Marketing Cloud Personalization (formerly Interaction Studio): Deliver hyper-relevant moments with real-time recommendations, offers and experiences tailored to each customer.
  • Marketing Cloud Engagement (emails and Journey Builder): Connect with customers across every channel on their terms and optimize marketing performance and spending with AI.
READ MORE: Salesforce Renames 6 Marketing Cloud Products

Universally, marketers are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever.

But Salesforce’s messaging remains optimistic – having surveyed 6,000 marketing leaders across 35 countries, they found that “marketers remain optimistic amid change”.

READ MORE: 10 Salesforce Marketing Trends for 2023

With every challenge, Salesforce strives to find the opportunity. The Marketing Effectiveness Bundle is a win-win: Salesforce gains more customers and the platform becomes “sticky” when purchasing multiple products, while organizations get access to leading marketing automation technology, which is proven to deliver a range of results.

Salesforce is offering introductory pricing of up to 50% off the list price of product editions in the Marketing Effectiveness Bundle when purchased together. Read customer success stories and the small print here.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

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