The impact of a sales pitch can make or break a deal, whether you’re working with a new or an existing client. From gathering the research to delivering the pitch, it’s important to offer quality, accuracy, and detail in everything you do.
Sales can be a cutthroat industry and you’re guaranteed to be up against a lot of competition. What you say and do may not only influence the sales pitches you’re already working on, but also every other future sales pitch you make.
What is a Sales Pitch?
Essentially, a sales pitch is a sales presentation, but in a more condensed and concise format. It’s a great way of delivering a product, service, or idea to the client within a limited timeframe.
You may be selling a new product or service to a distributor or stockist. Or you might be offering your services to a company you want to work with as a freelancer.
Sales pitches are useful when there’s no time for an hour-long sales presentation. It helps in networking scenarios where you’re trying to impress potential clients off the cuff. With 53% of marketers spending at least half of their budget on lead generation, a good pitch is key.
An effective salesperson will convince their client with a compelling message that will ultimately leave them wanting more. Piquing the client’s interest during a sales pitch will provide more opportunities to talk to the client further down the line.
Pitch decks are a great resource to have on hand for when you need a quick reference point. They’re also useful to send directly to the client to pitch via email or even whilst you’re talking to them on the phone.
If you need a solid starting point, Pitch has some stunning templates, with plenty of free options to get you off to a good start.
With Pitch, you’ve got plenty of wonderful designs to choose from depending on what type of branding and budget you have.
Five Things to Include in a Sales Pitch
There are some key elements to a sales pitch that are worth including to help bolster your chances of getting it across the line. Every client is different, so you’ll have to tweak and tailor as needed.
1. Design an eye-catching cover slide
When it comes to introducing your sales pitch, a cover slide is likely the first thing that the client will see. It’s also a better way to start your pitch than just going straight into the first page where there’s likely to be a lot more content to digest.
The cover slide should be eye-catching with minimal wording. With sales pitches, time is limited and visuals can help to maintain interest – it only takes 13 milliseconds for the human brain to process an image.
Try to focus on visuals over wording when it comes to your cover slide, as there will be plenty of opportunities to include text in other areas of your pitch. Keep it relative to your branding too so that you’re not losing sight of the bigger picture; it’s important for your pitches to become recognizable over time.
2. Be direct
What is it that you’re after? In pitching your sales to a client, you need to be direct and transparent. There’s no time to waste on explaining all of your reasoning and skirting around what you really want.
Get straight to the point with your preposition. What is it that you want and need when it comes to the client? Are you offering something in return? Get to the point so that the client in question understands what you’re looking for (and offering) from the beginning. Avoiding ‘the catch’ until the end is not always going to be the right sales strategy.
3. Offer solutions and value
To convince your clients that you’re the right choice for them, it’s good to offer solutions and genuine value when pitching. Have you identified an issue or difficulty that could be resolved with your help? Perhaps you’ve spotted a problem that your product or service can fix or improve?
It’s a good idea to find the real reason for your pitch. Simply approaching a client and hoping they’re looking for someone just like you or your business isn’t the best way to ensure success. That’s why research is key.
When you spend time researching the client and understanding their pain points, it adds real value to your pitch decks.
4. Show them the evidence
In order to prove your worth as a potential ‘suitor’, it’s good to show your client evidence of your work. Within your sales pitch, you should always include use cases to back up your solutions – especially if you’re working with a new client who has no prior knowledge of your business.
There are a few ways you can show this to your clients:
- Testimonials of previous clients that mention the work or business they’ve done with you.
- Research and data that supports your sales pitch.
- Product/service comparisons between your business and its competitors.
Finally, you may want to provide some incentives to persuade them to give you a shot.
5. Finish with a call-to-action
A call-to-action (often referred to as a CTA) is a useful way to round up the key points from your sales pitch, concluding with next steps for the client. This could be to purchase your product/services or to follow up with some additional questions.
Finishing with a call-to-action creates a purpose for the sales pitch and keeps the client engaged. Make sure that you’ve got this built into your sales pitch – it’s a key conversion point for clients.
The Benefits of a Sales Pitch
What are the real benefits of a sales pitch? When you’re growing your business, it’s important that you’re perfecting your pitches as they deliver the profits! Here are some general benefits you can enjoy with a good sales pitch under your belt.
Learn more about your clients
Crafting a sales pitch requires you to learn more about your clients – not just prior to pitching, but afterwards too. The success of a pitch might vary from client to client, so you can grow your knowledge base as you interact with each unique business.
Any business enjoys their ego being boosted, so it’s good to have a sales pitch that’s clearly based on research, which will instill confidence in you as a brand – convince the client that you know your stuff! Even if you don’t secure the client this time around, it doesn’t mean that you won’t next time.
Improve your reputation and business relationships
As you secure more clients and speak to more people in your industry, your reputation is likely to grow. When you’re providing sales pitches left, right, and center, you can help improve the company’s reputation and enjoy better relationships with other businesses.
There’s a lot of good that can come from working on those business relationships both now and further down the line. Reputation alone can put you in good standing for future collaborations.
Nurture any potential leads
There may be a couple of leads that you’re not quite convinced you want to partner with. This happens but it’s important to continue nurturing that potential client as much as you can.
A sales pitch can definitely help with nurturing those leads and helping future conversions. Sales pitches are just one of many ways that you can help nurture leads, and it’s a practice that can persuade the client to work with you.
Drive future success and sales for the business
Driving future success and sales for your business should always be at the forefront of your mind. Sales pitches are part and parcel of helping drive more profits for the company.
If you’re spending time on improving those sales pitches, the chances are, it’s going to lead to more success.
Simply put, a good sales pitch is the difference between securing a client and missing out. Make sure that you’re using these tips to bolster your pitch decks and focus on driving clients’ success to improve your chances of securing a few business wins this year.