By 2020, 30% of all companies will use AI to augment at least one of their primary sales processes. And, in the same year, insight-driven businesses with artificial intelligence toiling behind the scenes to augment sales will steal $1.2 trillion a year from their less-informed, data-driven counterparts. While anybody involved in sales will understand the fast-paced, ever-evolving nature of the industry, it’s becoming increasingly more important to stay on top of changing trends and market behaviour in order to be the best and brightest, specifically when it comes to innovations in artificial intelligence.
AI Streamlining Processes for Improved Interaction
It’s important to first mention the ways in which AI has the ability to streamline and automate processes in order to increase efficiency. The creation of various platforms, for examples, can allow buyers and sellers to meet in one place to organize and streamline the processes involved in buying and selling big ticket items such as houses, cars and other large investments. After walking a customer through the buying experience, it’s still important to guide them through the process of actually purchasing.
Whereas a live person can complicate things, a chatbot has the ability to streamline the entire process and improve customer experience. While it would seem that AI might subtract a crucial human or emotional element from this process, studies are proving otherwise, with one noting that 49% of consumers stated they would shop at that online location more frequently when AI was used and 34% reporting that they would spend more money.
More Comprehensive Data Equals More Targeted Sales
One of the key components of a great salesperson is the skill of being able to estimate based on previous data surrounding the product or service they are trying to sell. Long gone will be the days in which a salesperson has to estimate and with them will come the era of calculated risks and carefully considered choices with the help of artificial intelligence. This type of calculated intelligence will allow salespeople and teams to efficiently filter qualified sales leads and monitor changes in behaviour to align their goals with market trends.
The SVP of Strategic Planning at Salesforce even noted that the future of sales is artificial intelligence, detailing the importance of embracing smart technologies that allow salespeople the opportunity to form a deeper relationships with potential buyers and clients. By accessing calculated information on a company or contact, this technology will allow you to modify your sales pitch and entire process in a way that will revolutionise sales forever.
Analyzing Customer Data to Generate Sales Leads
Analysis of data is a key AI focus for businesses, with on-site personalization the second most commonly cited use case for AI amongst top businesses. Combine this with the fact that 61% of CMOs who have an innovation strategy in place said they are using AI to identify opportunities in data that they might otherwise miss and you’ll see the importance of using artificial intelligence not only to access the calculated data mentioned above in order to make a great sale, but to identify unforeseen areas and niches in which your company and sales team can infiltrate. After using this technology to streamline your sales team’s processes and generate data-driven leads and pitches, it will be crucial to adapt to this type of innovation in terms of the future of the sales of your company.
The Future of Sales in an Artificial World
As industries move more towards completely digitalising operations and marketing efforts, salespeople will have to adapt to a virtual world complete with AI that offers them the ability to enhance their competitive edge by calculating the best, most promising leads in any location. Sales teams will be able to streamline processes in a way that allows them to communicate effectively with prospects and present them with a tailor-made pitch based on intelligent data cultivated through technology. This ultimately allows people in various industries to get the most out of targeted marketing – for both the salesperson and the potential buyer.