SF Ben Webinar
24
Mar

Ultimate Guide to AI Tooling: Build, Buy, or Best-of-Breed

March 24, 2026
4:00 PM

Speakers

Ben McCarthy

Founder of Salesforce Ben

Chris Jacob

Chief Solutions Officer, Language I/O

Christian Shrader

Ops, Tools, and Systems, Checkr

As AI adoption accelerates, Salesforce teams face a critical decision: build, buy, or rely on native tools? 

This webinar introduces a clear decision framework to help CX and AI leaders evaluate out-of-the-box Salesforce capabilities, custom builds using models like OpenAI, and best-of-breed platforms without creating long-term risk or complexity.

What We’ll Cover:

  • Build, Buy, or Best-of-Breed? A Practical Framework: Learn how Salesforce teams evaluate native tools, custom builds, and specialized platforms based on outcomes, risk, and scale.
  • When Salesforce-Native Is the Right Choice: Understand why a native-first approach is often the best starting point, and where it can fall short for enterprise requirements.
  • The Hidden Cost of Building Your Own AI: Explore the long-term implications of DIY AI, including maintenance, governance, security, and operational overhead.
  • Avoiding Frankenstack Architectures: Learn how to combine native, custom, and best-of-breed solutions without creating fragile or unmanageable systems.

Join us and don’t miss the opportunity to make confident AI decisions inside Salesforce. 

Walk away with a clear evaluation framework to choose the right approach, avoid costly mistakes, and build an AI-powered CX that scales responsibly.