Implementing Salesforce AI: Move from Experiments to Impact

Speakers

Eric Berridge

CEO, Coastal

Max Kirby

Principal AI Architect, Salesforce

Paul Wilson

Head of GTM Systems, Mural

Saima Ahmed

Marketing Webinar Specialist

Salesforce AI momentum is building, but there’s a gap between experimentation and impact, and it seems to be growing.

To understand more, Coastal surveyed 120+ Salesforce-powered organizations to understand what’s getting in the way – and what it takes to move from AI experimentation to results at scale.

In this conversation, we’ll break down the real blockers and share clear, practical ways to move forward. Topics include:

• What stalls AI impact.
• How to ensure your AI projects deliver real value for your organization.
• How to build a data infrastructure that can support AI at scale.
• Why legacy processes aren’t Agentforce Ready – and how to fix them.

Whether you’re just getting started or already running AI in Salesforce, this is the conversation you’ve been waiting for.