How Salesforce Admins Can Use AI to Remove Manual Work

Speakers

David Nelson

CEO, Traction Complete

Jeff Ignacio

Head of GTM Operations, Keystone AI

Ben McCarthy

Founder of Salesforce Ben

AI is reshaping how go-to-market teams operate, but for many admins and revenue operations leaders the reality still looks like a tangle of manual processes, constant data cleanup, and legacy systems that weren’t built for today’s pace of business.

While AI-powered GTM promises faster, smarter operations, adoption often stalls. The reason? A lack of clarity on how to get started, and what success really looks like, especially for the teams doing the work behind the scenes.

In this practical and insightful webinar, we’ll unpack how admins and RevOps pros can lead the AI transition – not just by adopting new tools, but by solving real problems inside Salesforce with automation that works at scale. From data chaos to workflow friction, this session is designed to help you cut through the noise and focus on what actually moves the needle.

What you’ll learn:

• What 100+ revenue leaders are saying about AI adoption and what’s holding them back.
• How to rethink data workflows in Salesforce using AI to clean, connect, and enrich your CRM.
• Where legacy tech debt slows growth – and how AI automation changes the game.
• Practical frameworks to reduce manual work, improve data quality, and boost team agility.
• How to move from “forever projects” to fast wins without a heavy technical lift.

Don’t miss this opportunity to future-proof your ops with practical, trusted AI.