Pardot Modules now live on Trailhead!

Yes, this is the week that Pardot joins Trailhead with two modules to kick things off. Pardot, Salesforce’s B2B marketing automation tool, was noticeably absent for some time on ‘Trailhead’, the acclaimed interactive, self-learning platform. But now that’s the past – the users spoke, and… Read More

7 Reasons to Audit Your Pardot Account

Pardot is an incredibly complex and powerful tool when maintained and constantly optimised. It can automate multiple business processes, transform your acquisition piece and drive brand evangelism amongst existing customers. However, when it is left neglected it’s easy for progress to slow to a halt.… Read More