10 Tips to Prevent Salesforce Emails Falling into the Spam Folder
Why do some emails go to the spam folder while others don’t? There can be a number of factors that can result in something going to spam. Here’s what...
Best Practices for the Campaign Object
Salesforce includes a number of standard objects with certain features that are predefined for you to build scalable processes as easily as possible on your org. In this series...
Smarter Content Experiences: 3 Use Cases for Connected CMS, Salesforce Einstein & Apis
For most companies, Salesforce is the gold standard when it comes to customer relationship management (CRM). On the marketing front, things are a little more convoluted. The marketing tech...
3 B2B Salesforce Marketing Cloud Journey Builder Designs for Unstoppable Marketeers
Marketing is somewhat like love, isn’t it? You get introduced. There is excitement! Next, you’re trying to figure out what the other person is interested in and how you...
5 Key Things to Consider When Designing Email Campaigns in Salesforce Marketing Cloud
Email is still one of the most influential ways to communicate online with your customers. The average potential ROI an email campaign can deliver is a whopping 3800%, which...
![12 Things Salesforce Admins Should Know About Pardot [Updated 2020]](https://www.salesforceben.com/wp-content/uploads/2019/01/SFB_title_12-Things-Salesforce-Admins-Should-Know-About-Pardot-1.png "12 Things Salesforce Admins Should Know About Pardot [Updated 2020]")
12 Things Salesforce Admins Should Know About Pardot [Updated 2020]
Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not only is it tightly integrated to Salesforce core objects, Pardot’s reasonable price point...
Top 10 Posts of 2018: Marketing Edition
Which Marketing content came out on top in 2018? We were curious too – which is why we’ve ranked the top 10 blog posts published this year across Salesforceben...
Pardot Specialist Certification Guide & Tips
Since its release with 8 other certifications in 2015, the Pardot Specialist has been on my radar to complete due to my never ending quest to get as certified...
