Long-time Salesforce admins are often surprised that the average marketing professional does not “see” Salesforce objects and records the way they do. For those steeped in admin life, objects,...
Rebekah is the global owner of Marketing Automation (MA), responsible for Salesforce Marketing Cloud delivery across all regions, divisions, and brands at AGCO Corporation. She leads a Marketing Automation team that provides thought leadership for the company’s digital marketing processes and tools to achieve best-in-class results.
Rebekah began her career during the advent of digital marketing and found herself challenged with complex technologies in an emerging market. Starting first with Kelley Blue Book, North America’s oldest and largest automobile research company as Senior Manager, Consumer Communications, she grew with the organization and founded the first-ever marketing technology team in Cox Automotive Enterprise Platforms. By her departure in 2019, the organization had grown to include 17 global brands and her team supported over 500 users in Salesforce Marketing Cloud.
Rebekah often speaks about the 20+ years of experience she has in Marketing and Marketing Technologies at Salesforce events, including 5 Dreamforce appearances. She was named one of the "Top 30 to Watch" B2B marketers by Salesforce.com and is a Salesforce Marketing Champion. You can follow her on LinkedIn here and on Salesforce Trailhead here.