Pato Sapir

Author

Since 2012, Pato Sapir has worked consulting, implementing and training teams all over the world in Salesforce Marketing Cloud.

Pato began his career as a software developer, developing mobile app and websites for different brands. In 2012 he began his introduction to Marketing Automation technologies as a Technical Architect, working on projects with ExactTarget (now known as Salesforce Marketing Cloud).

In 2015, Pato had a vision. To build a digital marketing consultancy powered by Salesforce. And so he partnered with 2 other people from Argentina and the journey began.

Today, Devs United is one of the most influential independent Marketing Cloud partners in the world serving clients in North and South America as well as in Europe.

Devs United specializes in Salesforce Marketing Cloud implementation and consulting which includes adjacent products such as Marketing Cloud Personalization, Intelligence and CDP.

The Latest From Pato

3 weeks ago by Pato SapirThe Drip

Monitoring Transactional Emails in Salesforce Marketing Cloud

Transactional emails in Marketing Cloud are “immediate, automated, non-promotional messages”, and are critical to business operations and customer satisfaction (for example, an order confirmation email following a purchase). The...