Welcome to THE DRIP.

A blog on Pardot, Salesforce Marketing Cloud, and related products – as well as broader Marketing Automation Trends. All in easy to digest ‘drips’.

THE DRIP comes at a time when Salesforce’s Marketing suites are booming: more features, accelerated innovation, and of course a larger tribe.

Want to find out more?


[email protected]

Do you know Pardot & Marketing Cloud tips & tricks?
Know cool, alternative ways to use their features?  
Have interesting Marketing Automation experience to share?  

I’m always on the look-out for Salesforce & Marketing thought leaders to contribute your fresh content.

My ambition is to turn THE DRIP into the go-to for Salesforce Marketing admins, consultants, and end users. To achieve this, I need your knowledge.

What’s in it for you?

  • I have experience in content writing, curation, and proofing, which I can offer to you.
  • I will promote your content via email to The DRIP’s 600 subscribers and across Social Media.

Don’t hesitate to get in touch and have a chat about how you can promote your personal brand through The DRIP.


Editor & Contributors Bio


Marketing Automation Consultant

LinkedIn: uk.linkedin.com/in/lucymazalon



Every Pardot/Marketing Cloud Account/Salesforce Instance (Account) is unique and different.

Our blog is intended to demonstrate what is possible with the Salesforce (Marketing) Platform and explain technical concepts in a simple way. Any guidelines for configuration given should be conferred with all relevant parties before taking action. Salesforce advises that changes and configurations to your Salesforce org must be implemented and maintained by your Admin team.

Finally, The DRIP (Salesforceben) does not assume any liability for any changes made to an org/account. Sandbox testing is recommended prior to making changes to Salesforce production orgs.