![16 Pardot Tips for Salesforce Admins [Updated 2021]](https://www.salesforceben.com/wp-content/uploads/2021/11/16-Pardot-Tips-for-Salesforce-Admins.png "16 Pardot Tips for Salesforce Admins [Updated 2021]")
16 Pardot Tips for Salesforce Admins [Updated 2021]
Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not only is it tightly integrated to Salesforce core objects, Pardot’s reasonable price point...
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5 Free Pardot Lightning Email Templates (Add-on Pack)
There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to the package released by Salesforce Labs (an incredible program inside Salesforce...
Introducing X-Ray Vision for Pardot
The connection between Pardot and Salesforce represents the biggest opportunity, and risk, to the processes that support new revenue. Better automations that move contacts and data easily between systems...
3 Ways Pardot Protects Your Email Reports from Non-human Activity
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that both marketers – and the platforms...
Pardot Email Preference Center Best Practices
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences pick n’ mix. Prospects land on...
What is the Pardot Lightning App?
The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry up marketing and sales teams, who...
9 Pardot Engagement Studio Best Practice Tips
Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build better engagement programs that stick to...
10 Ways Salesforce Automation Maximises Pardot Marketing
Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot...
Salesforce Marketing Setup Experience: A Guide for Pardot Admins
One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more Pardot Lightning App features have migrated...
Weird Open Rates in Pardot Email Reports Explained
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your emails are being delivered to the...
