B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main...
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as this duo is, they are not...
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all activities (engagement) happening with Pardot marketing...
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put, in the same way that Leads,...
It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account Engagement, the go.pardot.com security update, and the ever-changing...
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a go-to choice for Salesforce customers looking for a B2B marketing automation tool. Not only is it tightly integrated into Salesforce’s...
Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there are more objects at play. Salesforce...
Effective April 22 2022, Pardot (AKA. Marketing Cloud Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have the potential to...
Tracker domains enable any landing pages, forms, and files hosted in Pardot (renamed Marketing Cloud Account Engagement) i.e. that you create there to have links that appear as your...
Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. Also known as Marketing Links in Marketing Cloud Account...
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![What is Pardot Used For? [10 Frequently Asked Questions Answered]](https://www.salesforceben.com/wp-content/uploads/2021/12/What-is-Pardot-Used-For-10-Frequently-Asked-Questions-Answered.png "What is Pardot Used For? [10 Frequently Asked Questions Answered]")
