Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot...
Marketing automation is a relatively new industry. You won’t find lifelong marketers (retiring now) that have worked with marketing automation their whole careers. This means it may not be...
The Pardot plugin for WordPress allows you to harness the power of Pardot automation on your website without using any code. Installing the WordPress-Pardot connector can provide several benefits such...
If you’ve ever needed to put together a campaign on a tight deadline, minor things can become roadblocks – you can’t find the right templates, or you want to...
If you’re looking for a Pardot podcast, you don’t need to look any further than Pardot Life Hacks. This podcast is for all Salesforce Trailblazers to get the most...
Any automation, within or beyond Pardot, involves a trigger and an action. Think automation rules, Engagement Studio, or if you are more Salesforce minded, Process Builder and Salesforce Flow....
Pardot introduced HML in late 2019 as the way to add personalization to Pardot assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with...
Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...
Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...
Hello Everyone, Our first Happy Hour event of 2021 will take place on Wed Jan 27th from 4p – 5:30p (Pacific)! We are thrilled to see that our community...
