With cloud technology now past the development stage, many businesses have already embraced it and are integrating it into their processes. One of the key sectors that has benefited the most it is sales and marketing. It has revolutionised the way salespeople reach and engage their clients, particularly with regard to storing and accessing clients’ data.
We take a look at seven key sales processes that cloud tech has impacted positively.
In the past, Enterprise Resource Planning (ERP) software was offered solely by the Fortune 500s with the average cost of purchasing and implementing it going up to $500,000. Astonishingly, even at this steep price, there were moments when it proved disappointing.
Luckily, this kind of situation is now in the past as the introduction of cloud tech made ERP more affordable and reliable. This means that even smaller business can now easily access it to make their sales process more efficient.
Customer Relationship Module (CRM), which is one of the modules of ERP, is a massive industry today with providers such as Salesforce among the most popular. With an effective CRM platform in place, it becomes easier to keep in touch with your sales team. In addition, a CRM platform enables the team to access reliable, relevant, and up-to-date clients’ data whenever they need it. Other features to enjoy with this advanced cloud software include automatic dialing and centralized call reporting, both which are valuable in automating and enhancing your sales process.
The end result of investing in a CRM is increased efficiency and productivity of team members which ultimately leads to more sales.
Traditional marketing has always been outbound in nature, often involving tactics such as trade shows, cold calls, advertising, etc. However, with cloud technology, most of the efforts and focus have turned to inbound marketing. Here, blogging, social media marketing, video tutorials, and self-published books are some of the common techniques employed by many businesses, thanks to the ease of use of cloud-based tools.
Popular examples of cloud-hosted services commonly used today by businesses for their sales and marketing include social media platforms like Facebook and Instagram as well as video channels like YouTube and Vimeo.
Internet marketing has been around for quite some time now. Despite the numerous benefits this form of marketing offers, a majority of salespeople still use manual methods to execute tedious and repetitive tasks every day.
To give your team more time to focus on better rewarding duties such as engaging prospects and closing deals, it’s important that you automate some of the trivial tasks that end up wasting lots of valuable time. For example, consider automating key processes such as finding leads, meetings scheduling, lead scoring, and emailing for bulk prospecting.
Luckily, there’s no shortage of effective cloud-based marketing automation tools to assist you with any of these tasks ranging from automated call recorders to autoresponders for emailing.
Sales cycle management
Managing multiple prospects that are in different stages of a sales cycle can be a complex and tiresome process. Before the inception of cloud technology, sales reps used to reply on spreadsheet documents such as MS Excel to keep track of every prospects they were dealing with. However, now that virtually everyone is online and deals are closed on different online platforms, use of these manual techniques is no longer an optimal solution.
In an era where cloud computing is the order of the day, sales cycle management is done through cloud-based tools such as Office 365 and dedicated tools such as Salesforce and Zoho. You can even find more advanced technologies like this Hubspot Outlook integration which makes it easier for you to import and export leads contacts and also track leads status, all this from a central point.
In the past, tracking visitors on a website was mostly done on server log files. However, over the past decade, cloud-based analytics tools have taken over and eliminated hosted solutions. Google Analytics is one of the most popular services that many businesses use to track leads on their websites.
Sales rep management
Cloud technology offers many tools that managers can use to manage their sales teams easily and effectively. For example, cloud-based management platforms such as IBM Cloud and Wrike enable managers to view the workload of their entire team at a glance. This helps them make informed decisions when assigning new projects to different members in their teams.
Conversely, cloud systems also allow sales managers to monitor their sales reps performance metrics easily and in real-time. This way, they’re able to pinpoint the strengths and weaknesses of every team member and therefore make better decisions based on these insights.
Businesses can leverage cloud technology to gather crucial information concerning sales and many other key processes that require real-time tracking of data. Instead of relying on sales reports presented in MS Excel, managers can use cloud-based reporting tools such as Salesforce CRM for their sales data compilation and reporting. This enables their businesses to be more proactive especially in identifying opportunities as they emerge and adjusting their sales tactics accordingly.
Is your business using any of the above cloud technology to improve its sales process? We’d like to hear what your results have been like since switching to this technology.