In today’s world, with mobility and the advent of the internet of things (IoT), so much data is being generated. Every single interaction being captured adds to the onslaught of information. All this information helps in increasing sales, perfecting marketing practices and providing the beyond-required customer service. All this cannot have been made possible without Artificial Intelligence (AI) – timely, accurate and predictive analysis of this data.
AI is the answer to utilizing tons of data for organizations around the world. Salesforce has revolutionized AI by incorporating it right in your CRM, and Einstein is the answer.
Salesforce, if put to proper use, can provide the much needed data feed to Einstein from customer data and social data to activity data (from Chatter, email, ecommerce, calendar). Einstein with its advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, creates customized model ‘automatically’ for every single constituent. Decision making could not have been simpler. Every single interaction helps it become smarter and self-learn. Most importantly, Einstein’s intelligence helps discover relevant insights, predict outcomes, proactively recommend best next steps and even automate tasks.
Salesforce provides the data, but unless you have the expertise to analyze it and act on it, the data is primarily meaningless. Data storage can be a difficult thing to manage. On top of it, scarcity of data scientists adds to the problem. Till now, AI was so complex and expensive that only a few could use it. With Einstein, use of AI has been democratized. Now anyone in your nonprofit can use AI for data analysis, plan the course of actions and also set ups tasks for automation.
Einstein shall be made available to all existing license holders at no additional charge. Most of Einstein capabilities will work with the existing applications (including custom fields). In the future, Salesforce shall continue to add additional capabilities onto the existing features.
What does AI means for you?
With the rise in applications of AI, it very well has the potential to become an integral part of your business strategy. You need a scalable and cost-effective approach for incorporating advanced AI capabilities to your mainstream of operation. Using clicks or code, anyone can build AI powered apps. Various scenarios – unthinkable as of now – can be turned into reality by combining AI services and the Salesforce data.
Nonprofits need society’s support and donations make an integral part of their finances. The team responsible for fundraising needs to anticipate opportunities and focus on the best donors. The AI will anticipate opportunities and likely closures. It will also suggest recommended email responses and what actions should be taken to close them. It makes it possible to know when a donor might be willing to donate, before she does. The team will be able to provide recommendations to donors about the area of their liking for donations.
Your teams will deliver the next generation of proactive service and suggestions, and address FAQs of the community before they have a chance to drive the constituents away. Likewise, proactive guidance will suggest when and with whom to share knowledgeable articles, anticipate situations and allow you to reach out to your stakeholders before any issue arises. In the nonprofit’s community, the expectations may not be as high. And hence, the donors are not expecting a specialized service. AI is your key to transformation and a fast, smart and personalized engagement across every interaction can up your game a few notches.
With effective marketing, you can increase the likelihood of your email being opened or call being answered. It is about the right timing and the way you approach them. With embedded intelligence, you are able to convey your message to the stakeholders in the fashion they want it to be digested and customize the journey for each of them uniquely.
With Salesforce you have access to all the information of your constituents — CRM data, email, calendar, social, ERP, and IoT. Now it’s time to put this information to use by delivering predictions, giving recommendations and even automating tasks using Einstein.