Einstein – The Definition of Genius Is Taking the Complex and Making it Simple


The closer we get to Dreamforce, the more that is revealed about Salesforce Einstein and the upcoming capabilities of it, lets call it, a disruptive product. With “Disruption” I mean a departure from the norm, Salesforce has a track record of doing so via innovation.

Salesforce Einstein is defined by Salesforce as artificial intelligence for everyone. Artificial Intelligence (AI) in it self is intelligence by machines. In computer science, an ideal “intelligent” machine is a flexible rational agent that perceives its environment and takes actions that maximise its chance of success at some goal, and where things like “learning” and “problem solving” are part of the process.

Salesforce Einstein is a deep learning platform, we should be looking at it as more of a layer between the multi-tenant architecture and all it’s clouds data from customer data, activity data from Chatter, email, calendar, e-commerce, social data streams such as tweets and images and even IoT signals; layer where all this is powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, and has the ability to contribute across all clouds.

What does Salesforce Einstein actually do? It discovers relevant insights, predicts future behaviour, proactively recommends best next actions and even automates tasks. To see best results the more data you feed it and the longer you feed it for, the better the results as it nurtures the deep learning tools.

So what would be tangible a result of using Salesforce Einstein? Some examples of what Salesforce Einstein could do: for marketing could analyze images posted in social media and build custom audience segments based on predicted behaviours, for sales predict the better chance of conversion and product recommendations or alert reps when a deal is trending up or down, for service pre-populate key case fields enabling predictive routing of cases to the right agent and enabling agents to resolve issues faster.

Check out Lucy’s Manzalon article about the product and how the recent acquisitions have a direct impact enabling releasing this artificial intelligence for everyone.

According to CB Insights, more than 30 private companies working to advance artificial intelligence have been acquired in the past five years, and Salesforce has been one of the most active buyers close to Alphabet, Intel and Apple. Salesforce’s Chief Scientist Richard Socher actually joined the company in April through the acquisition of deep learning start-up MetaMind.

Why Einstein? Well, leaving you with a clue here with an Albert’s quote “The definition of genius is taking the complex and making it simple.



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