Introduction to Salesforce Platform Events

Nowadays companies no longer work solely with one application, that is where Event Driven Architectures with Platform Events come into play. Platform Events helps to speed up development where generally ‘point-to-point’ integration would slow it down. From Summer’17 Release we get this native feature which… Read More

The Salesforce Strategic Agreement with Dell

Salesforce further cemented the relationship between Dell Technologies by signing the multiyear strategic technology agreement on 24th May ‘2017. Michael Dell, Chairman and CEO, Dell Technologies quipped, “Salesforce is helping bring together all of our customer interactions across our family of businesses, which is huge… Read More

Meet Salesforce DMP (Krux)

It’s been around 8 months since Salesforce acquired Krux, and now they are rebranding as: Salesforce DMP. DMP stands for Data Management Platform, which holds audience and campaign data, a sort of data warehouse taken from all kinds of different information sources. Krux was initially focused on… Read More

The Salesforce AI Breakthrough Explained

Practically everyone in the Salesforce industry is sitting with bated breath waiting for the revolutionary first AI-enabled CRM to materialise. Salesforce announced their first break-through towards that revolution: Text Summarisation. Although the world is still being kept in suspense, this is an exciting leap in… Read More

NEW! The Trailhead Tracker

Just in time for the World Tour, last week Salesforce released some updates about Trailhead (the fun way to learn salesforce). To give you first a bit of context Trailhead was launched first at the beginning of 2014. Now, two and a half years later… Read More

Commerce Cloud – Shopping Index Report

At the end of last month, Salesforce released the Commerce Cloud Shopping report: “This report analyzes the activity of more than 500 million shoppers worldwide to identify trends and changes in shopping activity. It represents the truest picture of shopping today.” They actually run this… Read More